How this agent used YouTube to grow his luxury real estate career

Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube. After posting his first real estate video in 2019, he quickly realized the platform’s potential and prioritized it. Continue reading

A graphic artist’s take on maintaining brand identity

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading

A 6- to 24-month nurture-to-conversion plan for your leads

The work doesn’t end once you have a lead. Here’s how to turn that possibility into profitability with a month-by-month conversion plan. Continue reading

Love-hate relationship with social media? Here’s how I make it work

Although people have mixed feelings about social media, there’s no denying that it’s a valuable tool for marketing your business. Find out how agent Nikki Beauchamp puts it to work effectively. Continue reading

Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.  Continue reading

CHALLENGE: Audit your online footprint in 7 days

In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
Continue reading

Is a book on your bucket list? Here’s how to write it

If writing a book seems like an impossible task, just know that it’s not. In the final part of this series, we look at how to write, what to write about, and who can help you make it more manageable. Continue reading

Where should I post? 3 steps for choosing a social media platform

Make your social media efforts count by posting on the right platforms. Not sure which ones to choose? Here’s three steps to help you determine which social media platforms are right for you and your business. Continue reading

Stand out in any market with a DIY public relations plan

Getting featured in the press can be a game changer because, in addition to creating exposure, it also helps you become a recognized authority in your market. Marketing expert Jeremy Knauff provides a step-by-step strategy for connecting with members o… Continue reading

Sell your city when you serve and support your community

Market yourself when you serve as an ambassador for your community and provide information and expertise to both newcomers and current residents. Continue reading