How do you switch to a new type of Instagram account?

Once you’ve decided on the type of Instagram account you need, this video will help you make the switch from one to another. Continue reading

5 AI-driven social media strategies real estate agents are missing

There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading

The ultimate listing launch plan for 2023

Want to make sure you’ve got your listing ready to go before launch day? Use this handy checklist to ensure nothing falls through the cracks. Continue reading

Twitter’s open source code is the final nail in the (marketing) coffin

Should you continue marketing your real estate business on Twitter? The algorithm’s open-source code reveals that it may not be as useful a platform as it once was, and it could be time for agents to focus their social media marketing elsewhere. Continue reading

How this agent used YouTube to grow his luxury real estate career

Enes Yilmazer is a content creator and real estate influencer who rose to fame through his real estate channel on YouTube. After posting his first real estate video in 2019, he quickly realized the platform’s potential and prioritized it. Continue reading

A graphic artist’s take on maintaining brand identity

Cultivate a culture that respects and promotes your brand while helping agents do the same. DOORA Properties creative director Janet Pozos provides her branding best practices. Continue reading

A 6- to 24-month nurture-to-conversion plan for your leads

The work doesn’t end once you have a lead. Here’s how to turn that possibility into profitability with a month-by-month conversion plan. Continue reading

Love-hate relationship with social media? Here’s how I make it work

Although people have mixed feelings about social media, there’s no denying that it’s a valuable tool for marketing your business. Find out how agent Nikki Beauchamp puts it to work effectively. Continue reading

Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.  Continue reading