How to leverage SEO, drive organic traffic and outrank the competition

Think your website can’t compete with the big portals? SEO expert David Marden writes that, with smart keyword planning, you can find your place in online search results. Continue reading

Rookie to rockstar: The essential guide to real estate marketing

Implement an A to Z branding and marketing plan from expert Marci James to establish yourself as a knowledgeable and trusted real estate adviser. Continue reading

Extroverts beware: AI is giving real estate introverts the advantage

Luxury consultant Chris Pollinger helps you discover how AI is revolutionizing real estate marketing, empowering introverts to shine and reshaping professional dynamics.  Continue reading

15 fresh, workable video content ideas for 2024

If you know you should be creating video for marketing, but you’re out of ideas, Jimmy Burgess offers plenty of strategies that are working now. Continue reading

Objection-handling scripts for the buyer representation agreement 

If you’re rethinking your buyer consultation process and implementing a buyer representation agreement, team leader Carl Medford shares what you need to know to explain the change to your clients. Continue reading

Luxury Presence latest to unleash AI to automate lead capture

Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading

6 scripts agents need for a time such as this

Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment. Continue reading

The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading

These 5 keys can make or break your email delivery

Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading

Does your ‘date-the-rate’ advice constitute deceptive advertising?

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water. Continue reading