Tag Archives: content marketing

Luxury Presence latest to unleash AI to automate lead capture

By | | Uncategorized
Comments Off on Luxury Presence latest to unleash AI to automate lead capture

Luxury Presence has evolved from a website development company to a real estate software firm now offering an AI lead nurture solution for the industry. Continue reading →

6 scripts agents need for a time such as this

By | | Uncategorized
Comments Off on 6 scripts agents need for a time such as this

Meeting the unique needs of buyers and sellers today means knowing just what to say to generate important dialogues. Jimmy Burgess offers scripts that resonate in our current market moment. Continue reading →

The real estate agent’s guide to crafting powerful client personas

By | | Uncategorized
Comments Off on The real estate agent’s guide to crafting powerful client personas

Knowing who you’re talking to in your marketing gives you a greater ability to craft and target your messaging. Digital marketing expert Marci James shares strategies for crafting an effecti client avatar. Continue reading →

These 5 keys can make or break your email delivery

By | | Uncategorized
Comments Off on These 5 keys can make or break your email delivery

Bouncebacks and spam will undermine your content marketing strategy. Broker Eric Bramlett offers insights and tips to help agents get their message across via email. Continue reading →

Does your ‘date-the-rate’ advice constitute deceptive advertising?

By | | Uncategorized
Comments Off on Does your ‘date-the-rate’ advice constitute deceptive advertising?

CEO and new Inman Contributor Jillayne Schlicke explains how common phrases around financing and interest rates can land you and your business in hot water. Continue reading →

Generation Jones is most likely to downsize next. Are you ready?

By | | Uncategorized
Comments Off on Generation Jones is most likely to downsize next. Are you ready?

Senior clients are looking for the best service possible, writes Rachael Hite. The more personal and authentic you are, the more they will appreciate you. Continue reading →

Video content is hard. Just Ask the Agent: Tech Review

By | | Uncategorized
Comments Off on Video content is hard. Just Ask the Agent: Tech Review

Ask the Agent is a web-based video production suite designed to help agents create short-form video resources for their clients, leads and colleagues. Continue reading →

‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

By | | Uncategorized
Comments Off on ‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations.  Continue reading →

What to do on social in 2024? Avoid politics at all costs

By | | Uncategorized
Comments Off on What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading →

10 ways to provide concierge service, elevate your UVP

By | | Uncategorized
Comments Off on 10 ways to provide concierge service, elevate your UVP

Attract buyers by taking your value proposition to the next level with advice from Chelsea Hamre from RE/MAX, Julia Boland from Corcoran, DJ Ten Hoeve from Keller Williams at Inman Connect New York. Continue reading →