Tag Archives: content

Stop chasing social media trends: 7 marketing mistakes agents make

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Has your marketing fallen flat? CSO Luke Babich of Clever Real Estate says your content may be the problem. Here are seven common mistakes agents make. Continue reading →

How to turn your Facebook friends into Instagram followers

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Many agents are making mistakes when it comes to building their presence on Instagram. Marketing coach Michelle Berman Mikel shares her essential tips for making your friends your followers. Continue reading →

Is your Facebook page a ghost town? 5 mistakes that scare off clients

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Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading →

How bad is it? 14 scenarios for what agents can and cannot let fall by the wayside

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Sometimes it’s OK to let a few things fall off the to-do list to prioritize the things that absolutely need to get done — and to keep one’s mental health in check. But agents should be discerning in deciding what to let go of and what really can’t be p… Continue reading →

82% of online search will be video in 2022: Here’s how to get on board

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Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading →

8 hyperlocal content ideas that’ll show you’re the local expert

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Optimizing your digital marketing is an effective way to reel in more business — and creating engaging content is the first step. Here are a few ways you can create valuable, hyperlocal content that’ll help you stand out from your competitors. Continue reading →

A new wave of luxury buyers: Business models and trends to watch

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The new wave of luxury real estate buyers has changed the playing field. The good news is that top luxury professionals in the industry have insights that’ll help you take advantage of the opportunities it presents. Continue reading →

5 ways marketing tools can improve customer service 

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If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading →

How to use Instagram to motivate sellers to list with you

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This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading →

How to reach stalled homebuyers

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Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers. Continue reading →