Tag Archives: core values

It’s not a culture problem. It’s a leadership problem

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Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. Continue reading →

It’s not a culture problem. It’s a leadership problem

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Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room. Continue reading →

Kris Lindahl on why unapologetic authenticity is your only sustainable marketing plan

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On this episode, the three-time bestselling author and CEO shares his inspiring journey from early life trauma to becoming a teacher to building a brokerage with billions in sales. Continue reading →

What agents want in a brokerage (Hint: It’s not just about money)

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Recruiting and retention aren’t just about branding or commission splits. Verl Workman shares what agents really need from their next brokerage. Continue reading →

Crisis-proof leadership? Women wrote the playbook

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The leadership style many women embody — grounded in nuance, care and long-term thinking — is not only valid but essential in today’s market, brokerage CEO Dezireh Eyn writes. Continue reading →

Lead with Fire: A soulful series for real estate game changers

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“Lead with Fire” is a transformative series created by Debra Trappen and designed for the soulful, visionary humans in the real estate industry who are done with the old playbook and ready to redefine success on their own terms. Continue reading →

Attracting agents? Your consumer-facing website isn’t enough

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Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading →

5 tips to make your mission statement more meaningful

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Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading →