Monster mash your marketing with a Halloween-themed open house

In real estate, a little magic goes a long way. Bring fun to your October open houses with these holiday-themed ideas from coach Darryl Davis. Continue reading

In wake of commission suits, agents need a new title

Reinforcing the fiduciary-level nature of our work as real estate agents has never been more important, Darryl Davis writes. We can start by ditching the outdated title of “Salesperson,” which does not adequately express our professional purpose. Continue reading

My No. 1 secret for effective listing conversations without rote scripts

If scripts feel inauthentic and too “salesy” for your communication style, coach Darryl Davis offers a shortcut to connection and understanding that you can put into practice today. Continue reading

27 performance metrics to start tracking this weekend

Not sure what challenges and opportunities are coming your way? Coach Darryl Davis provides the numbers to crunch so that you always know what’s going on in your real estate business. Continue reading

9 strategies to move past lawsuit fatigue and get back to business

We’re all in this together, writes coach Darryl Davis, so here’s how to avoid burnout and frustration by charting a path forward for your real estate business. Continue reading

6 steps that transform neglected clients into lifelong partners

Staying in touch with past clients and “orphans” long after closing could be the key to a lifetime of repeat and referral opportunities. Coach Darryl Davis offers a strategy to help you reconnect. Continue reading

Don’t let your feelings or bank account dictate your value

If you’re having trouble conveying your value to clients, it may be because you don’t believe in it yourself. Coach Darryl Davis provides the pep talk you need to take center stage as a client coach and advocate. Continue reading

10 things to think about when thanking your referral partners

Want to work smarter, not harder? Nurture your referral pipeline with these tips from coach Darryl Davis for a steady flow of new leads. Continue reading

10 essential brand-building tips for first-year real estate agents

When it comes to your personal brand, coach Darryl Davis writes, it’s a case of say what you mean, and mean what you say about service. Continue reading