Mergers and acquisitions are big business in real estate, and technology plays a critical role, writes contributor Lauren Henss. The real game changer? Whether the organization can handle the merger swiftly. Continue reading
Holiday marketing is shifting from years past as brands respond to tighter budgets, Gen Z influence rises and culture is shaped by hyper-specific aesthetics. From Uber’s grounded storytelling to Heinz’s nostalgia play and Meta’s AI tools, this season s… Continue reading
In a market obsessed with movement, Lauren Henss writes, the most powerful move you can make is knowing exactly what you want — before you make it. Continue reading
Google’s latest AI push could reshape everything from home searches to content creation. Plus, Threads gets more flexible and Deloitte confirms what we already suspected — people follow people, not brands.
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The Real Brokerage has added 57 agents in Edmonton, Alberta, by bringing on board YEGPro Realty, one of the province’s most productive. Continue reading
Spyglass is coming aboard via the Private Label program, which gives independent brokerages access to Real’s internal software solutions and its cascading efficiencies while sustaining their existing consumer-facing brand. Continue reading