7 real estate strategies that died in 2024 (but agents keep doing them)

Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading

FootFallz hits high notes, but it’s a familiar tune: Tech Review

FootFallz is a mobile-first application that fastens the listing agent to their title rep and mortgage partners and marries productivity with new business generation. Continue reading

A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming. Continue reading

Need leads? Try this easy approach to high-probability door knocking

Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading

Starving for clients? Double down on these 5 marketing basics

Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads. Continue reading

Don’t door knock empty-handed. Take these value-adds along

Get past the front door AND the trash can by giving homeowners the information they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champion. Continue reading

5 takeaways from ‘The Great Door Knocking Debate’ at ICLV

My months-long debate with self-proclaimed, door-knocking champion Ernesto Vargas culminated at ICLV in “The great door-knocking debate.” Here are our top five takeaways. Continue reading

7 door-to-door sales secrets to make you a better door knocker

Self-proclaimed door-knocking champ Ernesto Vargas will be onstage at ICLV this week, helping attendees hone their presentation skills to engage with the people they encounter. Continue reading

Read the signs to make your door knocking more effective

When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading

Stop being needy! Start delivering value like UPS

When Ventura County, California, agent Ernesto Vargas is out door knocking, he’s always looking for ways to add value to his pitch. Continue reading