Real Housewife of OC Gina Kirschenheiter on doing real estate with her ‘work and life partner’

In this exclusive interview, the Real Housewife dished on beating the “Housewife curse,” being parodied by the late Catherine O’Hara and more. Continue reading

3 unconventional ways to make open houses work harder for you

Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading

A Mother’s Day tribute to the real-life ‘Mrs. Incredibles’ of real estate

Ashley and Christian Harris celebrate the women in real estate who are showing up when it counts — for clients, for teams and for families. Continue reading

7 real estate strategies that died in 2024 (but agents keep doing them)

Now is a great time to take a hard look at your daily activities, and see if there may be adjustments you can make that will lead to more success, Jimmy Burgess writes. Continue reading

FootFallz hits high notes, but it’s a familiar tune: Tech Review

FootFallz is a mobile-first application that fastens the listing agent to their title rep and mortgage partners and marries productivity with new business generation. Continue reading

A never-fail, step-by-step blueprint to consistently find listing leads

Change is coming, so it’s time to make sure you’re leaning into the potential of a listings-based business, Jimmy Burgess writes. Nothing helps do that better than geographic farming. Continue reading

Need leads? Try this easy approach to high-probability door knocking

Bernice Ross talks to long-time Bay Area broker-owner and trainer Jerry Kidd about how to integrate so-called old-fashioned marketing methods into a winning formula for growth. Continue reading

Starving for clients? Double down on these 5 marketing basics

Nearly 25 years in, Las Vegas broker Alex Adabashi has seen the ups and downs of many markets. Learn the tried-and-true strategies he recommends to generate and convert more leads. Continue reading

Don’t door knock empty-handed. Take these value-adds along

Get past the front door AND the trash can by giving homeowners the information they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champion. Continue reading

5 takeaways from ‘The Great Door Knocking Debate’ at ICLV

My months-long debate with self-proclaimed, door-knocking champion Ernesto Vargas culminated at ICLV in “The great door-knocking debate.” Here are our top five takeaways. Continue reading