3 tips to create email marketing your clients will actually read

Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading

16 things newbies should do in a slow selling season

Worried about the winter slump? Here are some things to keep you busy — and to prepare you for the spring market. Continue reading

Showcase your local expertise with email marketing

The role of the real estate agent has evolved. You are no longer a gatekeeper of information that buyers and sellers must consult in order to access the market. Today, they have just as much data as you do. Continue reading

7 earned lead generation tactics for new real estate agents

Whether you’re a new real estate agent or one who needs a boost in leads, these strategies will strengthen your efforts. Continue reading

Why you should never buy an email list

You’re ready to start marketing your real estate business using email. You may even have a shiny new CRM or email marketing platform set up. Congratulations! There’s just one problem: your contact list is pretty sparse. But look! There is an entire ind… Continue reading

OutboundEngine gets social with automated ad campaigns

Digital marketing solution OutboundEngine has released a new feature that automates advertising campaigns on social media for real estate agents. Continue reading

5 emails you should send to your sphere

Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable Continue reading

KvCORE shines in increasingly crowded all-in-one platform space

KvCORE is Inside Real Estate’s all-in-one business management, marketing and sales solution. See how it stacks up among its industry competitors in this in-depth proptech review. Continue reading

Automate your post-close contacts with W+R Studios’ Homebeat

W+R Studios launches Homebeat, a service to send past clients regular updates on home value and market statistics. Continue reading

Email marketing isn’t dead. But how you use it might be.

Every time industry pundits from across verticals proclaim that the inbox is on the outs, research says otherwise. That’s because email marketers do what any business, channel, or even lifeform must do to survive: they evolve. Continue reading