The 12-point open house checklist every real estate agent needs

From the pristine cleanliness of the home to the personalized touches that make buyers feel welcome, Darryl Davis writes, small efforts can lead to big results. Continue reading

How to host feel-good client events that fit every budget

The beauty of events is that your options are endless for creating an inspiring, authentic and meaningful way to connect, broker Pam Blair writes. Continue reading

PR firm Lion & Orb launches annual membership plan for agents

Lion & Orb Agent Memberships will become available beginning on Jan. 24. The company calls its model “a groundbreaking annual subscription service that transforms how agents access public relations and marketing services to promote themselves and … Continue reading

23 marketing ideas that make the most of the holiday season

Marketing and PR expert Molly McKinley offers ways that you can give back to clients and colleagues this holiday season and stay connected to those who matter most in your business. Continue reading

There’s a fine line between ‘thirsty’ and ‘hustling’

These five do’s and don’ts will keep you on the right side of being a hustling hero and not looking like you need a cold glass of water, Laura Stace writes. Continue reading

Craving attention? This self-professed ‘stage mom’ can help

Ready to get your name out there and develop thought leadership in real estate and entrepreneurship? PR expert Lisa Fettner offers her secrets. Continue reading

10 tips to make your first client event a roaring success

When done well, events offer huge rewards, whether that’s increased brand engagement or more leads coming through your door from referrals made at events themselves.  Continue reading

8 creative fall events you still have time to pull off

Looking for something special to do before the last of fall has passed you by? Check out these fall event marketing ideas from Stacey Soleil. Continue reading

Fun, easy, creative! 3 memorable ways to thank your clients this year

It’s always a good time to say thank you to your most loyal clients and referral sources. Oklahoma agent Jilian Gardner offers ideas for showing your appreciation with style. Continue reading

9 low-cost and no-cost ways to grow your business

Although the temptation to spend money on fancy logos, direct mail drip campaigns, Facebook ads and online lead generators is real, your best investment is building relationships — and that doesn’t have to be expensive. Continue reading