How to create launch events that earn media attention, social buzz and buyer urgency 

Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading

How 1 agent built a referral flywheel that drives over 50% of her business

If your business feels like it is constantly dependent on chasing new leads, this relationship builder from Tayley Hunt and Jimmy Burgess is the shift that could change everything. Continue reading

Bring your own baby: How I turned an open house into a baby rave

Agent and developer Claire O’Connor shares a strategy to help you lean into your listing’s character and design an open house that’s uniquely suited to the space and the needs of its potential buyer. Continue reading

Associations: Want to add value, relevance? Raise the bar on events

Troy Palmquist looks at the Nevada Realtors’ NVision Summit as an example of how associations can put on high-caliber professional development events. Continue reading

3 unconventional ways to make open houses work harder for you

Open houses offer more than an opportunity to market a single listing, Josh Ries writes. They allow you to connect, both in person and online, long after they end. Continue reading

Want low-cost referrals? Copy this team’s VIP Club strategy

The No. 1 team in South Dakota cut its $30,000 billboard spend to a one-time outlay of $4,000 using this powerful and replicable system for creating lifetime loyalty. Amy Stockberger shares how it all works. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading

Conferences are goldmines (if you know how to film them)

Troy Palmquist talks with video content expert Ransome Tucker about why every agent should be capturing (and sharing) content at professional conferences. Continue reading

13 tips for turning your summer open house into a marketing event

A great open house is more than a walkthrough; it’s a full-blown marketing event. Coach Darryl Davis shares ways to make the most of the opportunity. Continue reading