40 ways to generate leads that work right now

Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading

A 5-step, fail-proof plan to get consistent with video marketing

Real estate agents should be using video to market their businesses consistently, period, Kyle Draper writes. Here’s how to do it. Continue reading

The 5 C’s for identifying life-changing mentors

Whichever side of the mentor/mentee relationship you fall on, it’s vital to understand what makes the practice worthwhile and workable. Team leader Carl Medford outlines mentoring myths and meaningful solutions to create effective outcomes. Continue reading

Sotheby’s unveils new brand ad campaign for post-pandemic era

“Nothing Compares to What’s Next,” developed with global experience design agency Huge, builds on the firm’s 2021 campaign, positioning clients for a hopeful new chapter in their lives working with a Sotheby’s agent. Continue reading

5 AI-driven social media strategies real estate agents are missing

There are only a few generational technologies that come along with the potential to revolutionize the efficiencies in our businesses. ChatGPT is one of these. Continue reading

Collabra launches ‘Credit Karma for real estate’ social media tool

“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading

What’s the biggest rookie mistake agents make? The pros sound off

By avoiding common rookie mistakes, new real estate agents can set themselves up for success and establish a positive reputation in the industry.  Continue reading

How did you know real estate was for you? Agents share their stories

From the ability to control their own income and flexibility of work hours to making a positive impact in the lives of others — there are many reasons why real estate professionals do what they do. Continue reading

No, you don’t need to freak out over Facebook’s new listings rule

Is it over for real estate agents to post their listings on Facebook? Here’s what’s going on and why Katie Lance says there’s no need to worry. Continue reading