HomeSmart and Lower partnering on marketing, tech and mortgages

The agreement comes on heels of Lower’s acquisitions of Neat Labs and Movoto — and takes place as mortgage lenders look to real estate brokerages to win more homebuyers. Continue reading

Fathom Realty buys a ‘proven model’ for first-time homebuyers

START Real Estate has just 70 agents, but founders Randy and Terri Bell have built a business model with a 70 percent mortgage attach rate that Fathom wants to take nationwide. Continue reading

Fathom’s share price rebounds after $5.4M offering closes

CEO Marco Fregenal says company will use proceeds to “invest in sales and marketing initiatives, pursue strategic opportunities that enhance our platform and support ongoing operations.” Continue reading

Fathom Holdings looking to raise at least $5.4M in public offering

At $2 per share, the latest offering of three million shares is priced nearly three times higher than a March raise, when the North Carolina-based real estate brokerage was flirting with delisting. Continue reading

EXp Realty exec tells agents to stop using bad photos

Wendy Forsythe also recently said agents right now need to adapt to longer listing marketing periods and offered some advice for today’s team leaders. Continue reading

Opendoor hit with Nasdaq notice, skids closer to delisting zone

Opendoor’s stock has spent months in precarious territory and now, the warning siren is blaring. The company has received a notice from Nasdaq after its share price fell below $1 for 30 consecutive business days, triggering compliance concerns, accordi… Continue reading

Fathom Realty CEO says company will be ‘EBITDA positive’ in Q2

New Elevate program providing “concierge-level services” to agents is off to such a strong start that Fathom will temporarily suspend guidance while it reworks 2025 forecast. Continue reading

Fathom Holdings promotes 2 execs in strategic growth, mortgage roles

Sean Varin and Paul Marsh have been promoted to senior roles at Fathom Holdings and Fathom Holdings’ subsidiary, Encompass Lending Group. The duo will be responsible for stoking growth opportunities at both companies. Continue reading

Offerpad joins Opendoor, Fathom in the stock delisting danger zone

Offerpad’s market capitalization has dropped below $50 million for 30 consecutive trading days, and the New York Stock Exchange wants to know what it’s going to do about it. Continue reading

Fathom Realty now offering agents 20% commission split option

Elevate program offers higher level of services, including “done-for-you marketing,” lead generation and transaction management, in exchange for what the company considers to be a low split. Continue reading