Here’s the real secret to increasing your lead conversion rates

If you want better lead conversion rates in your real estate business, stop chasing volume, and start delivering real relevance, Josh Ries writes. Continue reading

Man convicted for killing real estate agent who was lured to a home showing

The final defendant in the murder of Kris Lindahl Real Estate agent Monica Baugh has been convicted. Baugh was murdered in 2019 after being lured to a showing on New Year’s Eve. Continue reading

On ‘Education Day,’ buyers teach you what they really want: Step 4

In Part 4 of her eight-part series, Cassie Walker Johnson shares a plan for “Education Day,” when buyers finally get to look at homes and figure out what features matter most. Continue reading

Your 19-step new agent’s guide to effective home showings

If you’re a new real estate agent, team lead Carl Medford writes, developing a process for conducting home showings will help you manage client experiences with confidence. Continue reading

The $30K lockbox: Stop phoning in your luxury listings

More and more agents are showing homes north of the million-dollar mark with tactics that should only be used on mid-range or lower listings, Troy Palmquist writes. Continue reading

New scheduling, market reporting tools boost ShowingTime+

While Zillow remains centered on consumer search and lead generation, offspring ShowingTime+ is becoming the “super app” the industry giant promised, according to the company. Continue reading

9 tips for a warm and cozy home showing in the dead of winter

Showing a home in the dead of winter has its own quirks, especially in a snowy market. Here are a few tips to liven up your cold-weather listing. Continue reading