Rocket, Mr. Cooper merger OK’d by Fannie and Freddie regulator

A green light from the Federal Housing Finance Agency and antitrust regulators sets the stage for a Sept. 3 vote by Mr. Cooper shareholders on $9.4 billion mega merger. Continue reading

10 ways to help real estate clients overcome commitment issues

Buying or selling a property is a big decision, coach Darryl Davis writes, and giving clients the time and space they need to make their decision is important. Continue reading

4 smart ways to use Zillow’s tools to level up your brand

Leverage Zillow’s built-in tools to stand out, build trust and win more clients — without adding hours to your day. Continue reading

Rocket offers preferred mortgage pricing for Redfin-linked deals

With closure of merger, homebuyers get temporary rate buydown or up to $6,000 in lender credits from Rocket Mortgage when the buyer or seller is represented by a Redfin agent. Continue reading

Rocket reorganizes to close Redfin acquisition, Mr. Cooper on deck

By handling every aspect of homebuying and selling, from search to financing to title and closing — Rocket aims to cut transaction costs on the median priced home in half, from $40,000 to $20,000. Continue reading

10 conversion scripts for winning buyers over this spring

Be an information communicator, writes coach Annette DeCicco, to bring value to your buyer conversations. Practice and rehearse your lines. Every expert does. Continue reading

Real Estate 101: Getting started with first-time homebuyers

First-time buyers need more hand-holding, according to NYC associate broker Ellen Sykes. Here are the questions you should ask and the ones you should answer. Continue reading

How to reach stalled homebuyers

Whether they’re ready to spend their quarantine savings or are restarting an abandoned home search, here’s how to talk to these eager buyers. Continue reading

Three-quarters of all couples fight during the homebuying process

77 percent of homebuyers and 71 percent of homesellers say they’ve argued with a loved one over the process, according to a new survey conducted by The Harris Poll. Continue reading