Tag Archives: homes.com

Realtor.com teams up with Reba McEntire for ad campaign

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The campaign features McEntire advising would-be homebuyers in sitcom-like scenarios. It’s also the largest such campaign in the portal’s history. Continue reading →

CoStar Group posts rising revenue as Homes.com grows in Q1

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Revenue grew by 12 percent to $732 million, and the Homes.com salesforce expanded to 370 people on the way to a goal of 500 reps, according to quarterly earnings data released Tuesday. Continue reading →

Auction.com says its listing views are up with Zillow commingling

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Auction.com executives confirmed to Inman that views of its listings have increased significantly since Zillow began rolling out a new user experience that now includes previously hidden listings. Continue reading →

Agents find waning value in the purchase of portal leads: Intel

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Nearly 70 percent of agents who have purchased portal leads in the past say they no longer buy them, citing “time and money” needed for maximum ROI, according to the latest Intel Index polling data. Continue reading →

Zillow and Redfin listing ban FAQ: What you need to know now

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This week, Zillow Group and Redfin rocked the industry by banning listings that aren’t added to the multiple listing service (MLS) within 24 hours of being publicly marketed. The policies, which came two weeks after the National Association of Realtors… Continue reading →

How top teams and agents can create real estate clients for life

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As Zillow, Homes.com and Rocket bet on predictive AI, algorithmic targeting and massive ad spends to build customers for life, Bernice Ross writes, these giants cannot be there personally for the important milestones in your clients’ lives. Continue reading →

Watchdog calls on DOJ to investigate private listing networks

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Consumer Policy Center fellows Stephen Brobeck and Wendy Gilch praised Zillow’s private listing ban while calling on the Department of Justice to limit the spread of private listing networks. Continue reading →

Redfin to follow Zillow as it rolls out portal ban on some private listings

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CEO Glenn Kelman on Monday also called on MLSs to create a “coming-soon” designation for listings that would conceal Days on Market and historical pricing data from consumers. Continue reading →

CoStar’s Florance: New Zillow rule ‘hijacks your leads for profit’

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CoStar founder and CEO Andy Florance takes Zillow to task for its new listings policy, calling it anti-consumer and anti-agent. Continue reading →

Checkmate or alienate? Reactions mixed as firms align with Zillow

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NextHome threw its support behind Zillow’s private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR’s Clear Cooperation Policy sounded off. Continue reading →