Dolly Lenz tells agents to ‘stay in your clients’ pants’

Lenz’s point — not to be taken literally — was to be in constant contact with clients and aware of what they do on a day-to-day basis and what they need, all of which impacts how they buy and sell real estate. Continue reading

Rocket consolidates home search, mortgage with Rocket.com launch

Announced Wednesday, Rocket’s new domain targets high-intent homebuyers by utilizing AI to provide around-the-clock support, answer questions and keep clients and agents informed. Continue reading

United Real Estate’s Dan Duffy to brokers: See things differently

To achieve growth goals, brokers need to break out of existing molds and get creative with their approach, all while keeping their “strategic subway map” at the forefront, Duffy told Inman Connect New York attendees. Continue reading

Barron Trump steps into luxury real estate, firm closes after launch

Trump, Fulcher & Roxburgh Capital Inc. was dissolved on Nov. 14, just months after its launch. Roxburgh told “Newsweek” that the decision was made to avoid media attention, but the team plans to relaunch later this year. Continue reading

Ignore the fluff when using artificial intelligence, technologists advise

Marc-Antoine Juaneda of CoreLogic and Boris Geheniau of Fundament All Media shared insights on how real estate professionals can best leverage AI during Inman Connect New York on Wednesday. Continue reading

What the new AI reasoning models mean for real estate

ChatGPT is great for simple tasks like writing property descriptions or marketing materials. The latest AI reasoning models are capable of taking on complex assignments that once would have required a human assistant. Continue reading

Agents on social media in 2025: ‘Just get out there and record’

In addition to committing to creating content, savvy agents told ICNY attendees that authenticity, focused branding and being fearless are some of the keys to finding success on social media. Continue reading

Brokers are beginning to see bright side of post-settlement landscape

Industry changes stemming from the National Association of Realtors’ antitrust settlement have made listing appointments easier, among other perks, real estate leaders told Inman. Continue reading

Inman unveils class of 2025 Power Players, New York Power Brokers and MLS Reinvented award winners

The 2025 Power Players award celebrates 143 industry leaders whose power and influence are shaping the future of real estate. This marks the start of a year dedicated to honoring the very best of our community. Continue reading

Eliminating ‘Days on Market’ will hurt clients — and your commission

With some calling for the removal of “Days on Market” data on listings, broker Cara Ameer warns that consumers need context, insight and advice — and concealing the information is a disservice. Continue reading