The Grok meltdown: Cautionary AI lessons for every agent

Human judgment isn’t optional when you’re working with AI tools, trainer Bernice Ross writes. It’s essential for understanding how they can go wrong, so you can protect your brand. Continue reading

5 money mistakes other agents made (so you don’t have to)

Financial planner Amanda Neely shares hard-learned lessons about building financial security in a commission-based career from her clients who are real estate professionals. Continue reading

Does your social media suck? Take this summer marketing audit

If your social media isn’t getting the traction you want, it’s not always about doing more, Kyle Basila writes. Sometimes, it’s about doing everything more intentionally. Continue reading

Douglas Elliman dragged back to court over wrongful termination allegations

A former employee of Portfolio Escrow — a firm Douglas Elliman acquired in 2020 — says she was fired after raising concerns. But the company accused the former employee of embezzlement Continue reading

Are commissions still falling? What Intel’s watching in weeks ahead

Upcoming financial filings may offer more clues about the longer-term trajectory for commissions under the settlement environment. Here’s where things stand today. Continue reading

Here’s what a Redfin data journalist learned from taking a $25K bath on the sale of his house

Senior data journalist Mark Worley co-authored a new Redfin report showing that roughly 6 percent of U.S. homesellers are at risk of selling at a loss. The analysis hit close to home — he and his wife just did exactly that, selling their St. Louis home… Continue reading

10 easy daily marketing moves that build your brand and business

Building a brand doesn’t require a viral video or a billboard, Jimmy Burgess writes. It requires presence, intention and small moments stacked over time. Continue reading

Stale listing? Here’s how to reset, refresh, relaunch: The Download

It’s one of our readers’ favorite topics right now, so we’re rounding up great contributor insights from agents and brokers with boots on the ground to help you help your sellers. Continue reading

Even if you’re a solo agent, it still pays to be a team player

You might work alone, but you weren’t meant to grow alone, broker and author Jessica Souza writes. Lean into collaboration and cooperation to boost your real estate career. Continue reading

Meme stock rally? Short squeeze? Opendoor’s share price is soaring

Opendoor, which posted a $392 million 2024 net loss and faced delisting from the Nasdaq Stock Market, is hoping to reach more sellers through partner real estate agents. Continue reading