Tag Archives: lead generation

Am I too old to post on Instagram?

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Instagram isn’t just for 21-year-old would-be models. Sue “Pinky” Benson shares why Gen-X is the fastest-growing group on the platform and why you should be there, too. Continue reading →

A 4-decade first, TopProducer rolls out lead-gen features

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“Before coming to the market with our first lead product to connect consumers with real estate professionals, we wanted to create even more meaningful conversations for agents by enhancing our proven lead engagement technology,” TopProducer’s Kerm Folt… Continue reading →

40 ways to generate leads that work right now

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Leads are the lifeblood of any successful real estate business. Here are 40 ways to generate leads that are working right now from Jimmy Burgess. Choose a few, and get started today. Continue reading →

Zillow expands ‘post-pay’ Premier Agent model to 2 new markets

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The expansion is part of Zillow’s “enhanced markets” program, which is now in six cities and part of the company’s efforts to eventually build a real estate “super app.” Continue reading →

NAR’s incredible shrinking membership roster: The Download

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Take a look at the new membership numbers, then find out how to gain mindshare in your market with a well-developed content marketing plan. Continue reading →

‘A listing is an asset’: Here’s how to make the most of your next one

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Although buyers provide a payday, listings give you the opportunity to grow your business and raise your profile in the local market. Jimmy Burgess and Curaytor’s Jimmy Mackin discuss a strategy for maximizing the value potential of your next listing. Continue reading →

Agents, stay off my grass and don’t knock on my door

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While the conversation around door-knocking is compelling, it’s not a prerequisite for success in the real estate business, writes Teresa Boardman. She offers a variety of alternatives if door-knocking just isn’t your thing. Continue reading →

How to keep in touch with clients in an authentic way

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Whether you’re reaching out to current or past clients or cultivating new leads, authenticity and human connection are essential, writes The Agency’s Mauricio Umansky. Continue reading →

5 types of Realtor videos that put passive prospecting on autopilot

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Video is the most impactful place for you to spend your marketing dollars. Jimmy Burgess helps you ensure you’re doing it right with five types of video designed to get you noticed. Continue reading →

How am I ever going to land my 1st listing?

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Although new agents worry about contracts and contingencies, their real focus needs to be on lead gen for that all-important first listing. Christy Murdock reached out to Inman Contributors for their best advice on landing listings. Continue reading →