7 tech tools I regret not using sooner

We live in an incredible time, where technology and tools provide unique opportunities for us to increase the efficiency of our businesses. If you’re serious about growing your business, the tools and technology mentioned here offer a great way to scal… Continue reading

Lean times require you to lean in. Here’s how

Lean into focused activities, lean into lead generation, lean into holding two appointments a week, lean into purposeful conversations and, of course, lean into the 200 percent life. Continue reading

5 time-saving social media tools real estate agents need in 2023

There are so many social media tools that it’s tough to figure out what works and what’s a waste. To cut through the noise, Laura Viñalet put together this list of time-saving social media tools for agents. Continue reading

QUIZ: Who’s your perfect client?

Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading

CHALLENGE: Refresh your website in 7 days

If your website is looking more Myspace than TikTok, it’s probably time for a refresh. Here’s how to get it done quickly, no matter what your budget looks like. Continue reading

10 tips for crafting CTAs that convert browsers into buyers

How can you write the most effective call to action, the one that will convert more lookers into leads? Author and coach Darryl Davis offers 10 tips for writing CTAs that’ll get consumers to take action. Continue reading

This 22-year-old agent did $16M in Year 1. Here’s how he did it

Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading

23 ways to turn one listing into multiple transactions

There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading

How bad is it? A value-cost analysis of top marketing tools and tactics

When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading

Not a lot of clients right now? Here’s what you should be doing

The ebb and flow of the real estate business can be affected by the seasons, the economy and more. Luxury agent Amie Quirarte shares ways to weather the slow times while building your business. Continue reading