Tag Archives: lead generation

Breaking down the numbers: The true cost of opening a brokerage

By | | Uncategorized
Comments Off on Breaking down the numbers: The true cost of opening a brokerage

Luke Monroe, the CEO and broker-owner of Kendrick Realty, shared with Inman his own recent experience opening his brokerage’s third office in California. Continue reading →

What’s a great lead worth? Ideal Agent puts that question to the test

By | | Uncategorized
Comments Off on What’s a great lead worth? Ideal Agent puts that question to the test

Ideal Agent advertises to homesellers that they can save money on their home sale and work with only the top local agents. To listing agents, it promises ready-to-go leads. Here’s how it works. Continue reading →

‘Best of Zillow’ Premier Agent platform to unlock new consumer data

By | | Uncategorized
Comments Off on ‘Best of Zillow’ Premier Agent platform to unlock new consumer data

Zillow will start tracking consumer feedback and presenting it to Premier Agents who advertise on the platform to enhance their approach. The new program, “Best of Zillow,” which will reward the agents with the best track records, was announced at the … Continue reading →

Can SetSchedule’s updated app curb lead quality concerns?

By | | Uncategorized
Comments Off on Can SetSchedule’s updated app curb lead quality concerns?

Lead generation app SetSchdule has released a new version of its app for real estate agents. Will it be enough to address agent concerns about lead quality? Continue reading →

Artificial intelligence is already reshaping real estate. Here’s how

By | | Uncategorized
Comments Off on Artificial intelligence is already reshaping real estate. Here’s how

As futuristic as it sounds, artificial intelligence is here. Agents and homeowners are using it, and many more are influenced by its invisible calculations. Continue reading →

Keller Williams agents fired from local brokerage over Alexa Skill

By | | Uncategorized
Comments Off on Keller Williams agents fired from local brokerage over Alexa Skill

Two Keller Williams agents who co-founded a separate startup company that offers an Amazon Alexa lead generation program called “My Home Agent” were abruptly fired by their Southern California franchise last week due to internal conflict surrounding th… Continue reading →

6 questions to attract more perfect clients

By | | Uncategorized
Comments Off on 6 questions to attract more perfect clients

Let me tell you a quick story. On July 17, 1991, I went to a seminar by one of my mentors, Brian Tracy. Why do I remember the exact date? Because when I stood up to ask a question, it turned into a very memorable experience. Continue reading →

Is Zillow scanning your Gmail for leads?

By | | Uncategorized
Comments Off on Is Zillow scanning your Gmail for leads?

A real estate agent was recently shocked and confused to learn that Zillow’s Premier Agent app was pulling manually entered leads from her Gmail account and prompting her to call leads she generated on her own.  Continue reading →