Don’t be dazzled by the glamour when working with celebrity clients

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients. Continue reading

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
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3 ways to protect the identity of a high-profile luxury homebuyer

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading

What real estate brokerages can learn from luxury hotel brands

Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes. Continue reading

9 power plays to win the world’s wealthiest real estate clients

If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading

Real estate’s secret weapon is radical personalization: Umansky

Radical personalization is the real differentiator that turns a transaction into a story and a client into an advocate, The Agency’s Mauricio Umansky writes. Continue reading

Why indie brokerages still matter

Dezireh Eyn, CEO of Platinum Properties in New York City, writes that independent brokerages understand their people, their markets and the relationships that make real estate run. Continue reading

Foreign buyer property purchases in the US rose 33% from last year

Chinese and Canadian buyers make up the largest portion of international buyers. The median purchase price for foreign buyers also hit a new record high at $494,400, according to a National Association of Realtors report. Continue reading

Foreign buyer property purchases in the US rose 33% from last year

Chinese and Canadian buyers make up the largest portion of international buyers. The median purchase price for foreign buyers also hit a new record high at $494,400, according to a National Association of Realtors report. Continue reading