Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading
People will remember your profile sometimes more often than they will remember your name if you do it right. Marketing expert Michelle Berman shows us how color can impact your brand and your audience engagement. Continue reading
Jimmy Burgess sits down with Noah Escobar, a 22-year-old real estate agent with Berkshire Hathaway HomeServices Beach Properties of Florida closed and contracted over $16 million in sales volume in his first full calendar year as an agent. Continue reading
Focus on creating high-quality pieces that resonate with your target audience and meet their evolving needs. With the right approach, you can stay ahead of the curve in the age of AI-powered search engines. Continue reading
As marketing budgets shrink, we want to know how you’re maximizing the power of your past clients and sphere of influence. Continue reading
Inman’s Marketing All-Stars is a nod to the most effective, creative and boundary-pushing marketing professionals in the real estate community. Continue reading
Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading
In this bootstrap economy, knowing how to capture professional pictures and videos of your listings could save you thousands in marketing expenses. Marketing expert Latham Jenkins shares his pro tips for using your iPhone to capture stunning, high-qual… Continue reading
It can be challenging to discern meaningful data from the rest. Still, it’s vital to grow your social media efforts effectively. You want to avoid what’s called “vanity metrics” and measure the metrics that mean something. Continue reading
A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading