Tag Archives: Marketing & Branding Month

How do you write a killer real estate bio? Start here

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Marketing yourself and your business starts with your bio. Part 2 of this 5-part series shares what to write and how to ensure you look your best.
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How to overcome your emotional insecurity about Instagram

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Find out how to get over your fears and show up as your authentic self on social media so that you can make more connections. Continue reading →

Collabra launches ‘Credit Karma for real estate’ social media tool

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“SphereBuilder” is designed to help real estate professionals figure out if their social media marketing is effective. The first tool will roll out in Denver, Colorado, and Huntsville, Alabama, the company said. Continue reading →

Adfenix rebrands as Realforce to meet agent marketing needs

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A real estate branding and advertising company based in Sweden has rebranded from Adfenix to Realforce to match growing service offerings. Continue reading →

QUIZ: Who’s your perfect client?

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Zeroing in on your ideal client, and determining how to help them, will allow you to develop better marketing strategies and make you more effective once you’ve connected. Continue reading →

Generate leads 24/7: How to build your website with your expertise

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When you’re putting together your website, every word counts. In Part 1 of our five-part content marketing game plan, Christy Murdock shows you how to ensure that your site is communicating effectively on your behalf. Continue reading →

CHALLENGE: Make your social media look flawless in 7 days

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Enhance, optimize and fine-tune your online presence in seven days using this social media refresh checklist for real estate. Continue reading →

How that ‘Distracted Boyfriend’ meme could end up costing you

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Sharing the latest funny photo is an almost irresistible impulse. However, if it crosses the line into marketing, you could be setting yourself up for financial consequences. Continue reading →

That’s such a turnoff! 7 major marketing mistakes agents make

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Marketing that repulses the intended audience is much worse than marketing with no redeeming qualities, writes Laura Viñalet. Your marketing should be strategic, purposeful and professional. Here are seven major marketing turnoffs that you should avoid. Continue reading →

QUIZ: Test your real estate marketing IQ

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Are you a real estate know-it-all? Just a big trivia buff? Take Inman’s real estate marketing quiz. Test your knowledge to see if you’re on the right track or if you need to study up. Continue reading →