Tag Archives: marketing campaign

NAR highlights unseen work of Realtors in new ad campaign

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The 1.47-million member organization seeks to show consumers that “agents who are Realtors do more than open doors” with its slate of new ads. Continue reading →

5 copy-and-paste direct-mail campaigns that will fuel your best year ever in 2026

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Jimmy Mackin and Jimmy Burgess share simple tips for direct mail marketing campaigns: Send a letter, start a conversation, win the listing. Continue reading →

Take the wheel: 5 tips to steer your marketing in the right direction

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Word of mouth is great, Stacey Ross Cohen writes, but in today’s ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health. Continue reading →

The best time to buy a home in 2025: What agents need to know

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The 2025 housing market is rebalancing, offering real estate agents a rare opportunity to guide clients, attract leads and close deals effectively. Continue reading →

Inman celebrates its 2025 Inman Innovator Award winners

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At Inman Connect San Diego, Inman unveiled the winners of its flagship award, now in its 28th year, recognizing creativity across the real estate industry. Continue reading →

Inman celebrates industry visionaries: Announcing the 2025 Inman Innovator Award finalists

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Inman unveils the finalists for its flagship award, now in its 28th year, recognizing creativity across the real estate industry. Continue reading →

Task Handwrytten’s 185 robots with your direct mail: Tech Review

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Handwrytten’s 185 robots hold ballpoint pens to craft and automate the mailing of more than 15,000 pieces of mail a day. Continue reading →

ERA Real Estate ‘Moves Up’ with new marketing campaign

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ERA Real Estate is ending the year with “It’s time to move up,” a marketing campaign highlighting the brand’s growth and record 99 percent recommendation rating amongst consumers. Continue reading →

Opendoor campaign challenges winter homeselling myth

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For years, homeowners have hesitated to list their homes at the end of the year, believing that it’s an inconvenient time. “Confessions” aims to reassure sellers that Opendoor’s platform provides a reliable solution year-round, ensuring that sellers ca… Continue reading →

BHGRE flexes ‘iconic power’ in new marketing campaign

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Better Homes and Gardens Real Estate has unveiled a new tagline, “Nobody Knows Homes Better,” in its latest consumer-facing ad campaign. Continue reading →