Tag Archives: marketing

5 ways marketing tools can improve customer service 

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If you’re looking to improve the customer experience for your agents’ clients, marketing tools can come in handy. Here are a few you should consider adding to your repertoire. Continue reading →

OneMob’s video landing pages offer a terrific marketing advantage

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OneMob’s split-screen tool allows users to see themselves next to their presentation or webinar, and this could make a great tool for listing presentations, CMAs or group video home tours. Continue reading →

Divvy Homes valued at $2B following $200 million Series D

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San Francisco-based Divvy Homes buys homes on behalf of clients, who contribute 1 to 2 percent of the homes value toward their down payment savings while they rent. Continue reading →

Inman Review: Holofy Spaces is leading the vertical video tour revolution

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Based in London and rooted in retail, this video tour app gives users a simple, cool way to explore homes and reduces the anxiety many agents have about creating listing videos. Continue reading →

Engel & Völkers brings simplicity to luxury in new marketing campaign

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Titled “Live Your Luxury,” the campaign showcases the “simple, yet personal luxuries” that come with owning a home by highlighting everyday moments that serve as little treasures. Continue reading →

The virtual staging advantages even naysayers can’t deny

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COVID-19 took virtual staging from the wings and placed it center stage. Now that we have, through necessity, experienced digital staging firsthand, it will be a dominant factor going forward. Continue reading →

IGuide’s Planix offers immersive visuals and floor plans in one solution

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IGuide’s newest home capture solution, Planix, is one the best examples of how advances in camera smarts and market demand are coming together to create a new standard for what buyers know about a home before ever booking a showing. Continue reading →

RE/MAX’s Motto Mortgage up and running in 38 states

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Ever since real estate franchising powerhouse RE/MAX decided to apply the company’s expertise to the provision of home loans, its Motto Mortgage business has been capitalizing on its status as the only national franchisor in the mortgage broker channel. Continue reading →

Rocket Homes hiring in-house agents, launching iBuyer program

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Rocket Cos., the parent company of the nation’s biggest mortgage lender, plans to get into the iBuyer and real estate brokerage business through its Rocket Homes subsidiary. Continue reading →