Ever wonder exactly what to say? Here’s the scoop

In “Exactly What to Say for Real Estate Agents,” authors Phil M. Jones, Chris Smith and Jimmy Mackin provide “30 Magic Words” to help real estate agents with the most common critical and difficult conversations they face today.  Continue reading

How to make sure your agents get the most for your lead gen buck

Watson Realty ERA President and CEO Ken Carter and BHGRE Company Lead Generation Director Jason Oberman shared what broker-owners can do to receive a better return on lead generation investments onstage at Inman Connect New York. Continue reading

WATCH: Top agents will quadruple peers in digital marketing spend

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

Top agents will quadruple their peers in digital marketing spend

Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading

‘HGTV generation’ still wants agents

Consumers are more empowered then ever today, but real estate industry leaders still believe agents will be able to thrive over the next decade. Continue reading

5 steps to building a database that yields million-dollar deals

At ICNY 2020, brothers and luxury agents Roh and Ramin Habibi share how robust client databases keep their multi-million dollar businesses going. Continue reading

‘Radical transformation’ is totally upending the real estate market

Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading

When it comes to marketing, think teamwork

“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading

Coldwell Banker CMO shares the keys to a hit rebrand

On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading