Tag Archives: marketing

In era of disruption, outsider leaders are a key to survival

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Numerous leaders at real estate companies today stepped into their roles without prior real estate experience. They say that was actually an advantage. Continue reading →

What should a new agent’s work ethic look like?

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Jumping into a new career in real estate is challenging. The trick is to stay creative, organized and knowledgeable in your field. Here’s how to accomplish that — while keeping your motivation and spirits high. Continue reading →

How broker-owner Tim Collom merged his love of art and real estate

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The owner of Tim Collom Realtor Group, Tim Collom, shared how he’s managed to keep his dedication to art alive while running one of Sacramento’s top indie brokerages. Continue reading →

Breathy, gravelly and gruff: A few real estate voice-over actors tell all

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Ever wonder about that person talking about “lush valleys” in the flyover video of the home you’re trying to sell? Inman went behind the scenes to learn more. Continue reading →

Can AgentPortal’s pro-agent, free model survive scale?

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The altruistic and agent-minded social networking site was designed to give agents a “safe space” for industry collaboration, but that very effort could hamper adoption. It will offer a free CRM, websites and digital business cards — all free. Continue reading →

The Real Word: What makes a real estate leader exceptional?

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they’ll go through Inman columnist Cara Ameer’s top 10 leadership traits. Which traits are most important to you? Continue reading →

‘Millions More Buyers’: What’s a real estate portal’s competitive advantage?

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Real estate portals benefit tremendously from network effects, which is the key factor that gives them unprecedented market power and an impregnable moat to repel competition. Let’s take a look at international portal leadership across three markets an… Continue reading →

What do agents love to hate about their CRM? Tech experts share top pain points

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We talked to customer relationship management experts to find out what frustrates agents the most and what upcoming advances might make your CRM work better for you. Continue reading →

TikTok for real estate: How to harness this next-gen social media app

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Real estate agents are using TikTok to take their business to the next level. Here’s how creating content on this popular video-sharing app can help you build your brand and generate leads. Continue reading →

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

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What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading →