If we pursued our business with the goal of real human connection, we’d be more effective marketers and real estate agents because we would understand both our colleagues and customers more deeply, and as a result, tailor our messaging and services acc… Continue reading
After six months of beta testing, Coldwell Banker on Thursday debuted the finalized versions of its new logo that will replace the well-known branding the company has used for decades. Continue reading
If you’re looking for inspiration for your video content, look no further than Bon Appetit’s incredibly successful test kitchen videos. Instead of bringing you the same old cooking show formula, they’ve built incredible engagement and legions of fans w… Continue reading
BoxBrownie and bridgeMLS strike deal to offer discounts to members for listing photography edits, virtual staging, day-to-dusk upgrades and other digital creative services. Continue reading
California Regional MLS, the nation’s largest multiple listing service with 96,000 members, has further partnered with website provider Absolute Strategic Agent to offer members an improved custom IDX link product. Continue reading
For-sale-by-owners are a unique group of players in the real estate market, and most agents attempt to avoid them. Don’t overlook this bunch because they can be a viable client prospect group for you. Continue reading
What should agents know to make the most of their marketing budget and stay out of trouble in 2019? From crafting ads to avoiding fair housing issues, here’s the scoop. Continue reading
How do you become the go-to agent in the competitive world of luxury real estate? Here are the six assets every luxury agent must master. Continue reading
If generating a high volume of quality buyer leads for your listings is a challenge for you like it is for many agents, try integrating a few of these tactics into your marketing plan. Continue reading
To determine who would be the best fit, you’ll need to interview many potential hires and learn more about their background and skills. Use these interview starters to help you make the right decision. Continue reading