10 tasks real estate agents delegate (but absolutely shouldn’t)

If the 80-20 principle is correct, then agents must delegate tasks. But broker Nick Schlekeway says many agents have taken it too far. Here are the areas agents should stop delegating and personally handle with care. Continue reading

What to expect at Coldwell Banker’s Gen Blue 2023 Atlanta

This year’s event, which will focus on the theme of storytelling, will highlight how agents can leverage AI, storytelling, best recruitment practices and more to grow their businesses. Continue reading

Don’t door knock empty-handed. Take these value-adds along

Get past the front door AND the trash can by giving homeowners the information they need now, say DOORA’s Janet Pozos and Ernesto Vargas, the self-proclaimed door-knocking champion. Continue reading

4 family-friendly ways trunk or treating connects your community

Whether you’re hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business. Coach Darryl Davis offers tips for connecting this Halloween. Continue reading

Why your online presence isn’t growing (and what to do about it)

Social media and YouTube are marketing machines that can transform your current and future business in ways you can’t imagine, Jimmy Burgess writes. Now is the time to get focused and build your presence in a way that attracts more of your ideal client… Continue reading

How to transform your public speaking fear into a superpower

A fear of public speaking is common, yet it’s often perceived as a weakness. NYC agent Nikki Beauchamp teaches you how to turn that anxiety into fuel for your next presentation. Continue reading

Knowledge is power: 4 must-watch virtual sessions at Inman Connect

Have you started your strategic real estate business planning for 2024? Inman Connect’s virtual event, Nov. 1-2, offers two days of streaming knowledge. Continue reading

How to find (and harness) your distinct marketing voice

Knowing who you are and conveying your value with authenticity is an essential part of communicating with potential clients. The Agency’s Rainy Hake Austin offers insights and strategies for making your marketing message resonate. Continue reading

5 tips for nurturing hesitant buyers who can’t quite commit

Today’s real estate market can present an intimidating and emotional challenge to hopeful buyers and sellers. Mauricio Umansky shares strategies for helping educate and reassure them so that they can get their needs met. Continue reading

7 ways to hook first-time buyers (before they’re ready to buy)

First-time buyers may not be ready to purchase a home right away, but with a little patience you can turn them into lifelong clients. Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and informa… Continue reading