From glass ceiling to glass cliff: Why women leaders still face an uphill battle

Women don’t lack the ability to lead, eXp’s Wendy Forsythe writes. What’s missing is the willingness of organizations to give them the same chance at success that men have long been afforded. Continue reading

How to pivot when you’re losing deals you should be winning

BHGRE President Ginger Wilcox describes how agents can win more deals by changing the way they present their qualifications to clients. Continue reading

Is OpenAI’s ChatGPT-5 the AI upgrade you’ve been waiting for?

GPT-5 brings big upgrades — and new questions. Here’s what matters for real estate professionals, digital marketer Jessi Healey writes. Continue reading

HGTV who? TikTok, not reality TV, took this broker’s business to another level

Landing a role on HGTV shortly after launching her own brokerage was great for Tatiana Londono. But she credits TikTok with skyrocketing her career into the stratosphere. Continue reading

7 ways to get back up again when this market knocks you down

Pick yourself up, dust yourself off, and get your head back in the game with these strategies from coach Darryl Davis. Continue reading

New course gives agents cutting-edge consumer, design trends data

Better Homes and Gardens Real Estate’s new course helps real estate agents leverage cutting-edge consumer and home design trends to upgrade their marketing. Continue reading

How real estate pros can thrive beyond the MLS in the AI era

Marketing expert Molly McKinley shares how savvy agents are building sustainable competitive advantages through integrated digital marketing. Continue reading

3 clichés top listing agents don’t buy into during a market downtick

Think smart, writes coach Annette DeCicco, and list like a pro. Hit all three of these smart consultation tips on pricing, condition and negotiation to win listings that sell at consistently high premiums. Continue reading

RealScout and Agent Image partner to steal Zillow leads — and give them to you

Agent Image has partnered with RealScout to integrate lead generation and nurturing tools into their ACCESS website platform, helping agents compete against national portals like Zillow. Continue reading

Keller Williams hires former AT&T, Southwest exec as new CMO

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading