Tag Archives: marketing

Whether it’s a penthouse or a purse, visibility matters: Exclusive

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Coldwell Banker Realty President and CEO Kamini Lane writes that private property listing claims ignore the basic logic of supply and demand. Continue reading →

7 interior design hacks every agent should know

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Real estate agents don’t have to be interior decorators, broker Annette DeCicco writes, but they should be able to provide design solutions so buyers can choose their own designs. Continue reading →

7 ways to generate high-intent leads (without paying a dime)

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You don’t need to feed the machine to succeed, coach Darryl Davis writes. You just need a smart lead-gen strategy, a service-first mindset and a little hustle. Continue reading →

Speed-to-lead is not the same as speed-to-qualify

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You have to earn the right to ask the hard questions, broker Josh Ries writes. Learn how to build rapport and relationship so that you can dig deeper. Continue reading →

EXp CEO: You can’t champion consumers and gatekeep listings

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In an Inman Exclusive, Leo Pareja, CEO of eXp Realty, writes that exposure sells homes, while shielding listings hurts sellers, limits buyers and undermines trust. Continue reading →

Supercharge your summer marketing: The Download

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After a topsy-turvy spring, some markets are seeing more inventory this summer. Here’s how to lead gen for buyers and listings to take advantage of the opportunity. Continue reading →

Why my new URL will end in .realtor or .realestate

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As Troy Palmquist refreshes his consumer-facing real estate brand online, he takes you along on the journey, including the nuts and bolts decisions related to content marketing. Continue reading →

Are you about to become a real estate dinosaur?

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Technology doesn’t take the place of relationship-building, Bernice Ross writes. The agent who masters both is ready to move forward with confidence in today’s market. Continue reading →

6 creative strategies to refresh your marketing now 

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Refreshing your marketing doesn’t require a total overhaul, Bernice Ross writes, only a few smart, creative shifts that will keep you top of mind with clients and prospects. Continue reading →

Your city just got ranked. Now put it to work for your business

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Buyers are paying attention to “best-of” rankings. Are you? Troy Palmquist teaches you to add this leverage to supercharge your real estate business. Continue reading →