Tag Archives: marketing

‘You’re so vain’: The illusion created by vanity metrics

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Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya. Continue reading →

Credit repair companies settle ‘hot swapping’ allegations for $2.7B

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Lexington Law and CreditRepair.com parent Progrexion filed for bankruptcy protection in June after the court ruled collection of upfront fees violated the Telemarketing Sales Rule. Continue reading →

Why having a strategic plan is the secret to peak performance

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The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic, writes Nick Schlekeway. In part three of his five-part series, he looks at the importance of strategic planning. Continue reading →

NAR’s sexual harassment spin isn’t fooling anyone. Here’s why

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In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading →

Yes, you need to respond to the good reviews, too

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Those satisfied clients need love, too, so make sure you’re responding to their positive reviews with sincere appreciation. Laura Stace tells you what to say and how to show your thanks. Continue reading →

The internet fell hard for real estate in 2021. But can the love affair last?

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Nearly three years after Saturday Night Live declared “real estate is your sex now” in a popular Zillow parody, mind share around the industry is sagging, according to an Intel analysis of traffic data. Continue reading →

Facebook referral groups are a joke. Here’s how to improve them

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Those beloved referral groups on Facebook may not be the answer to your professional prayers, writes Sue “Pinky” Benson. There’s a better way, and Benson is here with a breakdown of how to improve them. Continue reading →

Coldwell Banker’s ‘Dream’ ad campaign revs up the competition

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The refreshed campaign features a “Move Meter Match-Up” extension that will encourage NFL game viewers on streaming services to compare cities of the different teams from a real estate angle. Continue reading →

How to break down the success pillar of personal development

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The best agents are constantly steeped in development and education, broker Nick Schlekeway writes, developing their skills personally so that they can achieve and succeed at the highest levels of real estate. Continue reading →