Tag Archives: marketing

12 rules of the road for new (and experienced) agents 

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The road to real estate success is paved with strong connections, integrity and a genuine focus on client needs, trainer and coach Bernice Ross writes. Continue reading →

11 real estate books you still have time to read by the pool

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Whether you’re hopping a plane to your next conference, sitting by the pool or just looking to up your game, here’s our list of reads — whether you hold the pages in your hand or listen to an audible version. Continue reading →

Marketing content now AI-backed in Chime’s latest update

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Real estate software company Chime has updated with a ChatGPT plugin to power its users’ marketing content generation, according to the company. Continue reading →

Leads not biting this summer? Enter The Triangle Method

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Inspired by this summer’s hottest TikTok dating trend, trainer Rachael Hite breaks communication down into three simple steps to start seeing results in your frosty pipeline. Continue reading →

Has Compass cracked the repeat and referral code? The Download

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On today’s Download, check out Compass’ new tracker tool, then check out some of our best recent advice on keeping those past clients percolating through your pipeline. Continue reading →

Your clients have disabilities. Here’s how to market to them

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Representation matters when marketing to the 26 percent of people with disabilities. In part four of her series, Rachael Hite looks at ways to make your marketing more meaningful. Continue reading →

How high-impact marketing accelerates agent success

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Worried about recruiting and retention? Your agents hold the key to your brokerage’s success, and you hold the key to theirs through exceptional marketing, Doora Creative Director Janet Pozos writes.
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Don’t fret, iPhone photographers, SnapSnapSnap will prove ’em wrong: Tech Review

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BoxBrownie’s SnapSnapSnap mobile app takes automated bracketing to the next level to produce the highest quality possible listing photos with an iPhone. Continue reading →

Read the signs to make your door knocking more effective

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When you’re out door knocking, reading the signs can give you insight into the needs and concerns of the people you meet, writes agent Ernesto Vargas. Continue reading →

Avoid a Tori Spelling moment by finding the humanity in clients

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An LA Realtor recently found himself in the hot seat after mistakenly texting Spelling-snark to Tori herself. Southern California broker Troy Palmquist shares what that mistake can teach you about how you communicate.
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