7 conversations every agent must master to thrive in 2025

Communication isn’t just part of the job of a real estate professions; it is the job, coach Darryl Davis writes. Here’s how to make sure you’re ready for your toughest conversations. Continue reading

Top 5 homeseller objections (and how to overcome them)

There’s a lot of information out there, and your sellers may be struggling to make sense of the market. Darryl Davis offers ideas for talking clients through their biggest objections and helping them make the right decisions. Continue reading

Top 5 homebuyer objections (and how you can overcome them)

When real estate agents tackle objections head-on with education, they position buyers to make better decisions and themselves as trusted advisors, coach Darryl Davis writes. Continue reading

Turn objections into opportunities: How to build trust and close deals

Don’t look at client objections as a challenge or insult, Nick Schlekeway writes. Use them as an opportunity to showcase your expertise and add value. Continue reading

What the Super Bowl halftime show and real estate have in common

As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading

Pulse: 26 handlers for ‘Another agent said we could get more money’

We asked, and you all came out in droves to share your best responses. Our favorite handlers from last week’s Pulse survey include asking to see the other agent’s math and emphasizing an ethical obligation to disagree. Continue reading

‘I don’t want to commit’: How to handle 27 common objections

We’ve compiled a list of savvy responses to noncommittal or less-than-cooperative buyers and sellers to help you get creative with client pushback. Continue reading