Being found in the age of AI: The collapse of the ‘I’m the best’ era

Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading

How this broker consistently dominates his market while running a 1,500-agent affiliate

Paul Benson of Engel & Völkers Gestalt Group said relentless marketing, extreme responsiveness and maintaining a deep knowledge of his local market have helped him succeed in sales while leading a substantial affiliate across several states. Continue reading

After pause, Utah MLS resumes Clear Cooperation enforcement

The Utah-based Realtor association has adopted Delayed Marketing Exempt Listings, introduced under NAR’S Multiple Listing Options for Sellers Policy. Continue reading

IS Luxury opens in Newport Beach with former Elliman manager

Principal Ivan Sher has tapped former Elliman manager Christi Carrillo to lead the new office in the Las Vegas feeder market. The office is starting off with 11 agents, most of whom were previously with Elliman. Continue reading

Estate Media brings on Chad Carroll and Dawn McKenna

With the collaboration, Carroll and McKenna will generate original content directed at other real estate professionals through the company’s industry-focused segment and homebuyers and sellers through the brand’s more consumer-focused arm. Continue reading

The ‘luxurification’ of the West faces its growing pains

As “Yellowstone” sunsets this year, Inman took a look at some of the factors that have contributed to the “luxurification” of Western resort towns and asked agents about finding market balance for the haves and have-nots. Continue reading

Christie’s International Real Estate launches affiliate in Park City

The luxury network’s new office in the state of Utah will help provide crucial referrals to clients in feeder markets where Christie’s has an existing presence, Inman has learned exclusively. Continue reading

After clamp down in Park City, Pacaso gets a big reprieve in Utah

A bill moving swiftly through Utah’s Legislature would prevent cities and counties in the state from placing restrictions on co-owned homes. The reversal is a big win for Pacaso and its rivals. Continue reading

Park City listing is one of the town’s priciest at a pretty $29M

The modern home, designed by architect Wallace Cunningham and constructed from glass, steel and concrete, was named “Cascade” for its structure, which seems to flow down the hillside like a waterfall. Continue reading

How Airbnb investors can minimize risks when buying properties

Changes to HOA rules or city regulations can pose a fatal risk, short-term rental investors say. Here’s how buyers and brokers can minimize revenue risks when targeting short-term rentals. Continue reading