How this agent went viral by falling in love with the home in his TikTok video tour

Jered Jones thought he had a hit-in-the-making with an emo parody music video he created on TikTok, but he was taken by surprise when his viral moment came by way of a spontaneous home tour. Continue reading

How 1 agent pivoted when his social media leads peaked

Ian Grossman hit a high point of gaining leads through social media that coincided with the Austin market hitting its pandemic peak. Once the market cooled and those leads started to fall off, he pivoted by adjusting his social strategy and nurturing h… Continue reading

Broker Spotlight: Bobby Murphy, The Agency Boston

Find out how this managing partner and his team got their start and where they see their market moving next. Continue reading

This agent bought a home at 22. Now she helps Gen Z do the same

Gen Z is ready to purchase a home, but they need guidance and education, Atlanta-based Realtor Jessica Dudley writes. Here’s how you can help them achieve their real estate goals. Continue reading

Real estate licensing should require blackbelt-level mastery

If departments of real estate across the country were serious about their mission to protect the public, they would align licensing education and certification with actual practice in the industry, broker Spencer Krull writes. Continue reading

RLTY co and Sell It Like Serhant launch pre-licensing program

Through the program, soon-to-be agents will be able to obtain their real estate license while simultaneously learning how to sell in some of the world’s most competitive real estate markets. Continue reading

Does it really matter where you hang your license? Here’s the truth

A solid agent will be good anywhere. However, the decision of where you hang your license can determine a lot about how you take your business to the next level — and whether you’ll even make it in real estate. Continue reading

Here’s one simple thing new agents can do to avoid trouble

Know where the line is between excellent customer service and getting into areas that are beyond the scope of a real estate agent. Here’s why agents should stay in their own lanes. Continue reading

When it’s time to call your broker: 10 issues you should ask for help with

Do you know when it’s time to loop in your broker? Here are 10 situations when agents should think about getting their managing brokers involved in the transaction.

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5 college courses that can help you be a better agent

Taking these classes as a precursor to your real estate license preparation or as a form of continuing education can significantly aid you in becoming a superior agent. Continue reading