CMOs advise: Don’t let artificial intelligence ‘replace’ your voice

Industry Chief Marketing Officers David Marine, Wendy Forsythe and Sandra Howard share how to thoughtfully and authentically use technology. Continue reading

Companies must ‘get big in order to compete’ with Compass-Anywhere

For now, it’s business as usual for real estate agents affiliated with Anywhere-owned brokerage brands. But as Compass moves to acquire them next year, some real estate leaders say it may place pressure on competitors to ramp up their own expansions. Continue reading

In an uncertain market, Inman Connect New York offers solutions

Real estate is changing fast, and so must you. Inman Connect New York is where you turn uncertainty into strategy — with real talk, real tools, and the connections that matter. Continue reading

This CMO wants to make Keller Williams the Nike of real estate

In her first interview with Inman, Keller Williams CMO Sandra Howard shares the key to creating a brand that’s timeless yet timely, and her plans to push the Texas-based franchisor’s marketing to the next level. Continue reading

Keller Williams hires former AT&T, Southwest exec as new CMO

Texas-based real estate franchisor Keller Williams has hired former AT&T exec Sandra Howard to lead its marketing team. Howard has more than 20 years of marketing and advertising experience with some of the globe’s largest brands, including AT&#03… Continue reading