Succeeding in luxury real estate is all about storytelling

Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer. Continue reading

New age in luxury: The rise of AI, social media and millennials

Luxury Connect panelists said that a generational wealth transfer is lifting more millennials into the luxury real estate market, and it’s already changing how luxury brokerages are working to attract clients. Continue reading

Lofty unveils LoftyWorks at ICLV

Real estate software company Lofty is putting its considerable development resources into the apartment market with the release of LoftyWorks. Continue reading

Commercial market bottom nears as foreclosures surge

Portfolios of foreclosed and seized office buildings, apartments and other commercial buildings hit $20.5 billion during the second quarter of 2024, the highest quarterly figure posted since 2015, according to MSCI. Continue reading

Bulletproof Ohio home goes under contract after multiple offers

The home was listed for $399,900 over two weeks ago. Listing agent Jon Modene refers to the home as having “the strangest and greatest potential I have ever seen.” Continue reading

Lesson Learned: Realtors are keepers of the American dream

Find out how this third-generation Realtor puts his background and love of the land to work for clients ranging from farmers to hunters to developers of therapy and religious retreats. Continue reading

13 more questions agents should ask about commission settlements

There’s plenty that’s still not clear as the Aug. 17 implementation deadline approaches, broker Cara Ameer writes. Here’s how to make sure your seatbelts are fastened low and tight as you brace for potential impact.  Continue reading

Is there a right way to dress as a real estate professional?

EXp’s Russ Laggan offers tips for identifying your personal and professional style and putting it to work for you as a memorable differentiator with clients and colleagues. Continue reading

10 ways to embrace change and thrive in the 2nd half of 2024

As we move into the second half of the year, it’s important to develop a positive perspective on change, eXp’s Troy Palmquist writes, as an essential element of growth and innovation. Continue reading