Even seasoned agents may be scratching their heads when analyzing NAR’s latest consumer profile data, writes contributor Bernice Ross, who highlights the data agents need to pull 2026 into focus. Continue reading
Social media allows great real estate agents to stay visible, connected and valuable to the people and communities they serve, Jimmy Burgess writes. Continue reading
AI-generated content is rapidly reshaping the digital landscape, creating a noisier, less reliable environment for clients. As synthetic video fills social feeds, agents will need stronger authenticity, clearer messaging and real expertise to stand out. Continue reading
ICYMI, get caught up on all of the moves made last week at NAR’s flagship event, NAR NXT, including changes to the rules and organizational leadership. Continue reading
Real estate professionals have the power to create positive change one home, one client and one act of kindness at a time, Darryl Davis writes. Continue reading
Fannie Mae forecasters are predicting mortgage rates will fall below 6 percent by the end of next year. Economists at the Mortgage Bankers Association don’t see rates coming down at all. Continue reading
In addition to participating in a $22 million Series A raise, D.R. Horton will be a Tidalwave customer, deploying its AI-powered platform across mortgage subsidiary DHI Mortgage in a “landmark mortgage tech deal.” Continue reading
While non-luxury homebuyers are beholden to mortgage rate fluctuations, luxury buyers are using their stock market gains to boost their purchasing power — pushing luxury sales up 2.9 percent. Continue reading
NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they’re not always the ones in th… Continue reading
In Part 2 of an exclusive interview with Inman, Realtor.com CEO Damian Eales explains why his company has invested in becoming a news outlet and how a launch on AI is ‘imminent.’ Continue reading