How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
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Hispanics most likely to get family help to buy a home: Redfin

Redfin report found that 52 percent of Hispanic homeowners lived with family or friends without paying rent to save for housing costs. Continue reading

Agents reveal 4 ways to drum up more inventory

Inman asked real estate professionals what creative strategies they are using to maneuver through the inventory crisis. Continue reading

5 listing description mistakes you’re probably making

Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop. Continue reading

Zip Your Flyer joins notable tech entities as member of MoxiCloud

MoxiCloud is the manifestation of company’s open-platform mentality, an approach that ensures its customers can access a select group of service providers outside of its core value proposition. Continue reading

Lone Wolf revamps its electronic signature solution, Authentisign

Lone Wolf has revamped its electronic signature software for transactions, Authentisign. It’s mobile responsive and 60 percent faster from document generation to execution, and the new version will roll out in phases across the United States this year.

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Showing apps, portals, big tech partner with RESO on data standardization

The lack of uniform terminology and information standards in listing data has long plagued those who advocate for technology adoption and greater transaction efficiency. Continue reading

Offerpad goes live in Indiana as part of Midwest expansion

The iBuyer has started buying and selling homes in the Indianapolis area as it eyes new markets in Kansas City, St. Louis and Columbus, Ohio. Continue reading

Compass is launching its own mortgage company, OriginPoint

OriginPoint will provide origination services to consumers in select Compass markets by the end of 2021, marking the brokerage’s latest move toward an end-to-end transaction. Continue reading

Privacy rules are changing marketing. Are you prepared?

The privacy revolution is here, impacting every single way you do marketing on the internet. You must change too. You’re not going to be able to grow your business using yesterday’s playbook — so burn it. Continue reading