The website is just the start: SEO strategies for real estate

Marketing expert Jon Krabbe offers guidelines for ensuring that your website isn’t just beautiful — but also easy for potential clients to find. Continue reading

Fathom Realty is jumping on the bitcoin bandwagon

Parent company will invest up to half of its excess cash in the “highly volatile” cryptocurrency to pave the way for enabling bitcoin payments for agents and customers at a later date . Continue reading

9 things ChatGPT can do for your real estate business for free

With these AI-driven strategies at your fingertips, coach Darryl Davis writes, the path to becoming a more successful and efficient real estate agent is clearer than ever. Continue reading

Boost your local SEO with unique, community-specific content

Forget trying to compete with the big national names. Focus on local, community-specific SEO to stand out in online searches, David Marden writes. Continue reading

Reputation manager Real Grader lands Anywhere enterprise deal

Real Grader, a 2023 member of NAR REACH, offers a solution that measures the social reach of agents, as well as their impact on business research sites like Google My Business and LinkedIn. Continue reading

MaverickRE ushers in the era of AI sales coaching: Tech Review

MaverickRE is an artificial intelligence solution for helping train and analyze the performance of real estate sales professionals. Continue reading

Ultimate SEO guide to promote your profile, master your market

Digital marketing expert Marci James offers tips to help you elevate your real estate website with backlinks and on-page SEO, improve your digital footprint and earn top-of-mind name recognition in your local market and beyond. Continue reading

Outdo the competition with this ultimate SEO guide

In the first of her two-part series, marketing expert Marci James offers insight into making the most of your digital presence with search engine optimization. Continue reading

7 strategies to master cross-platform marketing

Luxury consultant Chris Pollinger walks you through the steps to create a cohesive and integrated marketing strategy that leverages a variety of channels for more effective engagement. Continue reading