Attention is now rented, and authority is infrastructure, Molly McKinley and Lauren Henss write. That means instead of the attention economy, we are now operating in the trust economy. Continue reading
AI is no longer just a tool layered onto marketing. It’s restructuring how people discover brands, how platforms monetize attention and even how digital identities persist. From chatbot traffic that converts faster than Google to Meta’s messaging conso… Continue reading
On this episode, tech expert Rajeev Sajja dives into what AI is (and isn’t) doing for real estate agents today, breaks down the three stages of AI and shares how you can climb up that ladder starting today. Continue reading
Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. Continue reading
From door-to-door vacuum sales to building a real estate empire, Atlanta-based broker, coach and radio host, Cleve Gaddis, uncovers his blueprint for delivering repeatable results. Continue reading
Troy Palmquist talks to luxury real estate pros about why owning your platform, understanding SEO and using AI wisely is the new baseline for elite agents. Continue reading
NAR NXT is known for its happenings around governance and the larger issues that shape how agents work. But what it really does is remind the industry that there are a lot of sharp, creative people leading the way, and they’re not always the ones in th… Continue reading
On this episode, VP of Brand and Product Marketing at Zillow, Beverly W. Jackson, provides a tactical, step-by-step guide for developing a personal brand, including selecting the right gear and platforms and using storytelling and lived experience to a… Continue reading
SEO isn’t dead, but generative engine optimization is changing the rules of engagement. Jimmy Burgess shares strategies to stand out online. Continue reading
Once you build structure into your process with the help of AI, you can focus on storytelling instead of logistics, Josh Ries writes. Continue reading