Judge rules in favor of Serhant over KW Black Label in recruitment suit

Pennsylvania judge Paula Patrick ruled against Keller Williams BlackLabel and in favor of Serhant, whose eponymously named brokerage expanded into Philadelphia’s luxury market in 2023. Continue reading

SERHANT. expands into Hudson Valley, adds new teams

The firm has brought on four new high-earning teams in New York, New Jersey and South Carolina in recent weeks as it continues to expand along the East Coast. Continue reading

With AI, real estate is now a ‘game of attention,’ Serhant says

AI has changed the nature of competition within the industry, Serhant said at the CNBC Evolve AI Opportunity Summit, making relationship skills even more important. Continue reading

Court doc accuses Josh Team of taking ‘kickbacks’ — he calls it ‘false story’

A company called Aika says it paid $10 million in kickbacks to the SERHANT. president while he was still at Keller Williams. But Team contends the story is part of Aika’s effort to get out of paying its bills. Continue reading

SERHANT. rolls out S.MPLE workflow platform to all agents

The new platform, which Serhant likened to “Instacart for salespeople,” allows agents to request upwards of a dozen workflows. The tool begins completing requests within minutes with human advisor oversight. Continue reading

Ryan Serhant on ‘Owning Manhattan’, bold moves, branding

In an exclusive interview, the SERHANT. founder talks real estate reality and what it’s like to build a brokerage brand under the pressure of the spotlight. Continue reading

Top NYC agent Amy Herman, team move to Brown Harris Stevens

Herman was one of the first agents to follow Ryan Serhant to his eponymous firm from Nest Seekers International, where she had been a member of his team for more than 5 years. Continue reading

SERHANT.’s ‘Owning Manhattan’ renewed for Season 2 on Netflix

The first season of the hit reality series featuring agents from Ryan Serhant’s brokerage dropped on Netflix two months ago. A release date for the second season was not immediately made public. Continue reading

SERHANT. expands in Florida with Naples Concierge Group

The team addition will grow SERHANT.’s reach in Florida beyond existing markets of Miami, Tampa and Delray Beach. The firm has recently added 77 agents across all its markets. Continue reading

Communicate value with authenticity and active listening

Not every agent can or should communicate their value through “bold statements,” agents said during a panel at Inman Connect Las Vegas. That’s why remaining authentic to oneself is paramount. Continue reading