12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

Mindfulness is the new secret weapon for real estate pros

Real estate professionals who embrace mindfulness now, Aaron Hendon writes, can gain an edge over their competition by staying calm under pressure, making better decisions and connecting more deeply with clients. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

Is that big Fed rate cut a cure-all for the mopey market? The Download

With this week’s half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving. Continue reading

The worst of the storm is over. Time to make waves: Ginger Wilcox

We’ve weathered the worst of our industry’s perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it’s time to get geared up for what’s next. Continue reading

Truths, frustrations, rate cuts: Inman’s Top 5 stories of the week

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Numbers you should know with Windermere Economist Jeff Tucker

In this exclusive video series on Inman, Windermere’s Principal Economist Jeff Tucker illuminates the latest stats, reports and numbers you should know. This week: The Fed’s latest rate cut. Continue reading

Broker Spotlight: Mark Nottingham, @properties

Find out how this Indiana broker-owner got his start, what he believes is coming next and why partnering with @properties three years ago “was one of the best business decisions” he and his team ever made. Continue reading

Tough love time? Here are 5 strategies for better agent results

Loyalty bonds between agents and brokerages are fragile. How hard can you push without breaking? Wallace Real Estate’s Claudia Stallings has tough love tips for agents in today’s market. Continue reading