Protect yourself from a TikTok ban: Diversify your social media

Diversifying your social media is essential amid TikTok’s uncertain future. Jessi Healey explains how to expand and safeguard your online presence. Continue reading

Dog attacks are on the rise. 8 tips for agents to prevent the next one

Two dog attacks just weeks apart have highlighted the danger agents face. Before you knock, safety trainer Tracey Hawkins says you need a safety plan. Continue reading

Listing Lesson: Revering and marketing an iconic guest ranch

Learn how Jackson Hole, Wyoming, luxury broker Latham Jenkins put together a marketing narrative that achieved extraordinary results. Continue reading

5 ways luxury real estate balances tradition and innovation

Finding the harmony between tradition and innovation in luxury real estate, Mauricio Umansky writes, is about tapping into time-honored practices while still leaving room for improvisation and creativity. Continue reading

How women in real estate can provide collaborative leadership

Broker-owner Karen Shanahan Garrett writes that women in real estate have a role to play in filling the leadership and communication vacuum that currently exists in the industry. Continue reading

TikTok’s viral orange trend can enhance your brand’s ‘a peel’

Are you willing to “peel the orange” for your clients? This viral TikTok trend has trainer Rachael Hite asking you to evaluate your brand and its appeal to consumers. Continue reading

5 currently trending AI tools that will get your business growing

AI tools are poised to revolutionize every aspect of real estate, Jimmy Burgess writes. Step out of your comfort zone, and put his recommendations to work for you. Continue reading

Future-proof your online presence by buying your domain name

Purchasing a domain to build up content and expert reputation is one of the most valuable strategies for an agent starting out in the industry, marketing expert David Marden writes. Continue reading