Tag Archives: SWOT analysis

Here’s the fastest way to reach new real estate clients without breaking fair housing laws

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Target marketing accelerates client acquisition, but only when personas are legally compliant, fair housing expert Dr. Lee Davenport writes. Continue reading →

The ULTIMATE real estate agent business plan for 2026

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Your 2026 roadmap is ready, so it’s time to implement it and grow your real estate business in the new year, Darryl Davis writes. Continue reading →

Elevate your marketing, and make it a strategic component to growth

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Real estate marketing isn’t just tactical, marketing expert Cara Tachibana writes. Learn how a strategic brand approach drives growth and agent adoption as she walks through her brokerage’s marketing makeover. Continue reading →

Structuring high value joint ventures for real estate brokerages

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Many real estate brokerages have used joint ventures successfully to enter mortgage, title, insurance or property management verticals, Phillip Cantrell writes, increasing profitability and client retention. Continue reading →

How to create a financial plan as a brand new team leader

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With careful planning and strategic execution, you can achieve your financial objectives and lead your real estate team to long-term success, Verl Workman writes. Continue reading →

Revamp your business plan and have your best summer ever

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While we like to create goals and supportive strategies several months before the end of the year, coaches Emily Bossert and Melanie Klein write, there’s no time like the present to create and benefit from a comprehensive business plan. Continue reading →

When ‘likes’ don’t get you listings: What your vanity metrics are telling you

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Your vanity metrics are trying to tell you something important about the way you’re spending time and money in your business. As part of going back to basics, Laura Monroe takes you through a simple analysis to find out what’s working, what’s not and w… Continue reading →

Here’s a simple exercise for 2022 business planning

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The best way to have a great year in real estate is to have a great fourth quarter the year before. Why? Because real estate typically follows a 90- to 120-day sales cycle, meaning that the activities you do now will pay dividends in three to four mont… Continue reading →