How did we get here? How to talk about the economy with clients

How did we get here, and what should we be focusing on as agents? These are the questions Jimmy Burgess posed to Keeping Current Matters’ George Ratiu, chief economist, and David Childers, president. Continue reading

5 mythunderstandings about real estate recruiting in 2023

Agents are more open to conversations when the market gets tough because they are looking for solutions that will help them get out of pain and help them thrive for months and years to come. Continue reading

Mauricio Umansky’s 7 steps for cultivating a high-performing team

Make sure you aren’t rushing into growth simply for growth’s sake when building your team, Mauricio Umansky writes. Take your time planning the structure of your company and figuring out what your ideal hire looks like. Continue reading

Dreading a rise in foreclosures? Here’s one economist’s take

Windermere Chief Economist Matthew Gardner has pulled the latest data on foreclosure starts and looked at the quality of mortgages that have been given to buyers in order to give you a clear idea of how foreclosures will impact the overall housing mark… Continue reading

Agents don’t prefer their office’s ‘preferred lender’? Here’s what to do 

In this month’s agent-broker perspective, what should an agent do when her brokerage’s affiliated lender is less than preferable? Continue reading

Consistency equals consumer confidence. Here’s how to build a trustworthy brand

Brand consistency becomes brand recognition. Brand recognition converts into trust, and trust equals success.  Continue reading

ChatGPT picked favorites from 10 commission objection scripts

If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others… Continue reading

Compass Houston founding member Garcia takes team to KW Luxury

Houston real estate veteran Haley Garcia has taken her seven-person team to Keller Williams. Garcia was with Compass from 2018 to early 2023 and generated $205.5 million in sales volume during her last two years with the brokerage. Continue reading

Side partners with marketing software company Evocalize

Evocalize describes its product as a “Collaborative Marketing Platform” that allows users to announce their services through an array of campaigns on Google, Facebook and Instagram Continue reading

CHALLENGE: Audit your online footprint in 7 days

In just one week, you can make sure that every platform where you have a profile is fully updated with this handy-dandy checklist.
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