The ‘micro team’ strategy that sold 1,000 homes in 2025

The Hogan Group’s Mike Hogan and Alicia Pittman share how they’ve built a top-performing, 80-agent team in Virginia that still feels personal thanks to micro teams, mentorship and leadership. Continue reading

5 things buyers and sellers don’t care about (and what DOES matter)

When you stop making marketing about yourself and start making it about buyers and sellers, Jimmy Burgess writes, everything changes. Continue reading

Super Bowl ads aren’t playing the same game anymore

Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading

What you should know about California’s new listing photo law

A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading

Stacking the board: Real estate’s biggest new hires and moves

The Agency, Century 21, Cloze and other industry brands made moves this week, bringing on new staffers, recruiting new teams and more. Continue reading

Showing up, being relevant in an AI age: A new era for real estate SEO

Firms winning in the AI age are intentionally choosing tools and strategies that directly support their position as the local authority, Chris Morrison writes. Continue reading

REMAX, Real both pick up big Compass teams in the West

Two leading Compass teams based in Seattle and Denver have moved to other brokerages, according to separate announcements on Wednesday. The teams represent a combined 2025 sales volume of $270 million. Continue reading

The MLS is under attack. Realtor.com’s CEO explains why

On this episode, Damian Eales gives his unfiltered take on the future of the MLS, the dangers of private listings, and why the industry needs to stop the infighting and start serving the consumer. Continue reading

Why your role matters more than the team itself

Teams are not one size fits all, new contributor Ashlee Jankovich writes. Agent success is directly related to their role alignment rather than team model. Continue reading