Farming isn’t dead. Here are 5 strategies that work in 2026

Coach Darryl Davis writes that an effective farming plan for listing lead gen is essential for shortening the road from “Who are you?” to “How can you help me?” Continue reading

The anti-recruiting strategy behind this 175-agent, $545M team

Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years. Continue reading

When it comes to private listings, choice isn’t the same as freedom

Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes. Continue reading

Homebuyers don’t need motivation. They need leadership

If your buyer clients keep stalling, ghosting or drifting, don’t reach for better scripts, lead-gen expert Josh Ries writes. Reach for a better process. Continue reading

State government wades into the private listing fight: The Download

The debate around public vs. private listings is moving from dueling op-eds to the Washington statehouse with a new bill seeking to limit the practice. Continue reading

Honoring Dr. King’s legacy through the work of homeownership

When agents, brokers, and industry leaders lead with integrity and purpose, homeownership becomes more than a transaction, Julia Lashay Israel writes. It becomes a pathway to stability, dignity and possibility. Continue reading

‘Where do we go from here?’ 6 actions real estate agents can take to keep MLK’s dream alive in 2026

Contributor Dr. Lee Davenport writes that real estate agents have a responsibility to answer Dr. King’s 1967 rhetorical question, “Where do we go from here?” with action, not complacency. Continue reading

7 lead-gen strategies to ignite your real estate business in 2026

If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how. Continue reading

Bring back integrity: A call for agents to rise in 2026

Real estate coach and contributor Darryl Davis says it’s time for agents to forget the noise and step up their integrity to define their career in the new year. Continue reading