Social media is a huge undertaking in real estate, but it’s also a powerful, mostly free tool that can reach more clients with less effort, if you do it right. Here are the tools and tips you need to make it easy from social media guru Katie Lance. Continue reading
In this edition of The Real Word, Bryon Lazine and Nicole White discuss if listing feedback actually matters, the surge of coworking spaces during COVID and the biggest listing cliches agents are guilty of using (and reusing). Continue reading
We’ve rounded up some of our top Inman Connect videos from yesteryear. Here’s how to further your social media reach, maximize your profiles and generate leads on Instagram — all on a budget. Continue reading
Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading
Are you familiar with CRM software and lead generation tools? What about AI? If you aren’t familiarizing yourself with the latest and greatest in tech, you’re missing out on an opportunity to kick your business up a notch (or two). Here’s what to know. Continue reading
We’ve all encountered the sellers who think their Zestimate is the last word on pricing. Here’s the proven four-step plan Carl Medford’s team uses at listing appointments to help bring sellers back to reality and win the listing. Continue reading
Brokerages are evolving to provide more specialized support to all stakeholders, including evolving teams, according to Adam Hergenrother. The brokerages that best understand the new rules of engagement will take teams the furthest. Continue reading
It might be tempting to keep using your existing brand, but going hyperlocal and having a highly niched branding strategy will give you a huge advantage when it comes to potential customers finding you — no matter where you meet them. Continue reading
This week, as we roll up our sleeves and prepare to dig deep into marketing month here at Inman, we want to know: What are the tried-and-true marketing tactics you’re leaning on this fall? And what new strategies are you introducing to your plan? Continue reading
Although every person is different, real estate investors typically fit neatly into one of these four avatars. Understanding how they think will help you land them as clients and serve them well. Continue reading