What to do on social in 2024? Avoid politics at all costs

A panel of real estate PR reps and social media influencers told ICNY attendees to remember that the brand is you, the cameras are always on, and whatever you do, avoid talking politics this election year. Continue reading

Umansky says industry is in ‘trouble’ as he debuts NAR rival

The founder of The Agency is part of a team launching the American Real Estate Association as NAR continues to face criticism and legal trouble. Continue reading

California commission lawsuit filed against NAR and 35 other entities

Homesellers allege 36 Realtor association, brokerage, and multiple listing service defendants conspired to inflate buyer broker commissions in violation of state and federal antitrust laws. Continue reading

3 top agents from Realogics Sotheby’s move to The Agency

As agents continue to reevaluate their brokerage affiliations heading into the new year, Seattle-based Sandra Hines, Blake Waggoner and Dave Janssens have all left Realogics Sotheby’s International Realty for The Agency. Continue reading

Domicile takes gamification of Zillow-scrolling to whole new level

The app is the first-ever game to pull real-time MLS data to merge gaming with an ever-changing real estate market where users can guess home prices and connect with agents. Continue reading

Mauricio Umansky settles Malibu lawsuit with pro-Israel donation

Following the attack in Gaza in October, plaintiffs in a lawsuit against Umansky and his partners decided their time and energy would be “better served” on more important matters, allowing Umansky to settle with a donation to a pro-Israel charity. Continue reading

Can an LA condo set a $50M record? Agents say, why not?

LA’s luxury condo market has never seen a sales price above $35 million. But some agents say that under the right conditions, a condo could sell for more — and it soon may be just the right time. Continue reading

Matt Lionetti of Over Ask podcast leaves The Agency for Real

Lionetti said he believes Real’s model is the future of the industry. His business partner, Anna Oliver, will be moving from The Agency to Real, too. Continue reading

9 telltale signs it’s time for a marketing refresh

The Agency President Rainy Hake Austin outlines the factors that offer an early indication it’s time to rethink and switch up your marketing strategy for the new year. Continue reading

The Agency ends 2023 with new offices in Marbella and Boulder

The new offices bring The Agency’s total office launch count in 2023 up to 26. The brokerage recently marked another milestone by launching its 100th office in Portland. Continue reading