The Agency’s Billy Rose goes Dutch with luxury auction strategy

The Agency cofounder will cut the asking price of 235 Oceano Drive by $100,000 each consecutive Monday following the auction’s launch, until the property sells. The auction style dates back to Holland’s 17th-century tulip trade. Continue reading

Coldwell Banker nabs Bay Area-based Joe Velasco Group

The team did $180 million in sales volume via 90 transactions last year. Its move to Coldwell Banker comes amid an intense period for agent and team recruiting. Continue reading

Majority of agents field multiple recruitment calls every year: Poll

Nearly 85 percent of agents who responded to a recent Intel Index survey said they field multiple inquiries each year, with 16 percent of those saying the calls are coming as frequently as once a week. Continue reading

What skills will brokerages and their leaders need in 2025?

In the face of economic headwinds and shifting market dynamics, brokerages must embrace change with clarity, strategy and agility, The Agency’s Rainy Hake Austin writes. Continue reading

Turn a ‘no’ into a ‘yes’: Negotiation techniques for experienced agents

When you lead negotiations with skill and confidence, your clients feel empowered — and they’ll reward you with loyalty, referrals and long-term success, Mauricio Umansky writes. Continue reading

Tariffs to spur ripple effects across real estate, industry leaders warn

Rising construction costs and shifts in foreign investments will result in falling sales as the weight of the tariffs are felt across U.S. housing markets, economists and real estate leaders told Inman. Continue reading

Checkmate or alienate? Reactions mixed as firms align with Zillow

NextHome threw its support behind Zillow’s private-listing policy Friday, the second brokerage to officially back the plan, as rival portals and critics of NAR’s Clear Cooperation Policy sounded off. Continue reading

Broker Spotlight: Joao Mucciolo, The Agency Nicaragua

Find out how this broker built a career blending local market knowledge with a global perspective as he seeks to position Nicaragua as a top destination for buyers worldwide. Continue reading

How to maximize the power of influencers in your marketing

Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading

The Agency launches ‘The Perfect Setting’ ad campaign to find home

The campaign was launched last month at the firm’s Global Forum and highlights diverse individuals with a focus on the personality traits that reveal their unique needs in a home, Inman has learned. Continue reading