Be protective, proactive and prepared when working with celebrity clients

In Part 4 of her five-part series, Cara Ameer offers strategies for providing high-level care that’s specific to the requirements of high-profile clients. Continue reading

It’s not all about the money: The savvy agent’s guide to working with athletes and celebrities

In Part 3 of her five-part series, Cara Ameer provides insight on the financial realities of working with high-profile clients and trusted members of their entourage. Continue reading

Luxury brokerage Douglas Elliman is now in the mortgage business

Mortgage broker Elliman Capital, a “strategic alliance” with Associated Mortgage Bankers Inc., will offer traditional and specialty loan products “from multiple national and regional lenders.” Continue reading

Inman announces the 2025 Golden I Club finalists, celebrating the leaders in luxury real estate

Inman shines the spotlight on the industry’s top luxury agents and brokers by announcing its 2025 Golden I Club finalists. Continue reading

Don’t be dazzled by the glamour when working with celebrity clients

In Part 2 of her five-part series, Cara Ameer shares thoughts on providing discreet, confidential service to your high-profile clients. Continue reading

How to create a purpose-built brand for luxury real estate

While creating a luxury personal brand for your real estate business, Rebecca Francis writes, don’t forget to stay true to your authentic self. Continue reading

The savvy agent’s guide to working with athletes and celebrities

In Part 1 of her five-part series, Cara Ameer shares a case study from an early experience of working with professional athletes and team leadership.
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3 ways to protect the identity of a high-profile luxury homebuyer

Working with high-profile clients isn’t just about finding the perfect home, broker Kamran Zand writes. It’s about protecting their lifestyle, reputation and security. Continue reading

What real estate brokerages can learn from luxury hotel brands

Real estate companies have the opportunity to craft a distinctive client experience aligned with their brand, values, vision and mission, The Agency’s Rainy Hake Austin writes. Continue reading

9 power plays to win the world’s wealthiest real estate clients

If you want to attract seriously wealthy clients, luxury expert Chris Pollinger writes, you need to stop playing checkers and start playing chess. Continue reading