Tag Archives: theme-month-202601

Social media for the rest of us: A pragmatist’s view for agents

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Building a social media following is not the same as being a good advisor, and views don’t always translate into effective representation, Jen Berbas writes. Continue reading →

Super Bowl ads aren’t playing the same game anymore

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Super Bowl ads aren’t just competing with each other anymore. They’re reflecting a broader shift across platforms, algorithms and media strategy, where visibility is earned through intent, clarity and relevance rather than volume or spectacle. Continue reading →

What you should know about California’s new listing photo law

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A new California law changes what agents must disclose when doctoring listing photos. America Foy breaks down what you can (and can’t) do and the consequences for not disclosing. Continue reading →

Relationships before Reels: Why real estate still runs on connection

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At its core, real estate hasn’t changed much at all, writes broker-owner Emily Askin. It’s still about showing up for people, building trust and staying connected long after the closing table. Continue reading →

7 lead-gen strategies to ignite your real estate business in 2026

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If you want 2026 to be your best year ever, you will need to generate and convert more leads than you’ve done in the past. Jimmy Burgess shows you how. Continue reading →

4 common client-losing mistakes agents make on their social media

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Is your social media more cringe than crispy? Contributor Kate Hulbert holds the mirror up to agents who chase trends and find themselves with fewer friends Continue reading →

How agents can use AI to prep 30 days of content in 1 hour

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Rick Guerrero talks with AI strategist Carrie Soave, who shares a step-by-step social media plan that allows you to batch content and roll it out on your schedule. Continue reading →

How to repurpose one great idea into a week’s worth of social posts

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Jeremy Knauff helps you develop a leveraged approach that efficiently turns a single topic into a mountain of content that you can publish to all social media platforms. Continue reading →

How to create launch events that earn media attention, social buzz and buyer urgency 

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Your property launch should be more than an event. It should be an experience that lingers in memory, generates conversation and ultimately drives action. Continue reading →

This real estate video content WILL convert in 2026

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If your resolution for 2026 includes a video marketing strategy, these real-life examples from Jimmy Burgess will provide inspiration for implementation. Continue reading →