Brown Harris Stevens’ TikTok has arrived. Here are its 6 best videos

The luxury real estate brokerage launched its own TikTok channel last week and will begin offering social media workshops to agents beginning this month. Here are the videos getting the most views so far. Continue reading

May the 4th be with you: The best Star Wars real estate memes of 2022

In honor of that sacred day, Inman has rounded up some of the best real estate and “Star Wars” crossover-themed memes of the year. Continue reading

Fed decides the fate of the housing market: The Real Word

This week, Byron Lazine and Nicole White discussed how the Fed’s decision will impact the housing market, CoStar’s plans for Homes.com and the TikTok-famous Marketeer of the Week. Continue reading

9 pieces of content from 1 listing: Ryan Serhant is ready to teach you how

Find out how Ryan Serhant and his team create video magic that drives engagement, sells homes and sets him up for success. Continue reading

Katey Bridges’ viral TikTok fail sparks ‘ah’ moment for agent duets

One woman’s social media mishap has become an inspiration for dozens of agents who are “showing their fit off” by posting duets with the Texas TikToker. Continue reading

Ryan Serhant to agents: Find the ‘and’ in your personal brand

Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading

Zillow debuts collaborative SharePlay search feature

SharePlay will let users search listings with friends and family, and is meant to turn the experience of searching Zillow into a “game sport.” Continue reading

Real estate in 2021 was weird, wild and always unpredictable

The year saw explosive rivalries, wild stock market performances and plenty of rage. Continue reading

Better CEO under fire after Zoom call layoffs go viral on TikTok

The online mortgage company is facing scrutiny from former employees and on social media, where a video of CEO Vishal Garg firing employees over Zoom drew thousands of reactions. Continue reading