9 pieces of content from 1 listing: Ryan Serhant is ready to teach you how

Find out how Ryan Serhant and his team create video magic that drives engagement, sells homes and sets him up for success. Continue reading

Katey Bridges’ viral TikTok fail sparks ‘ah’ moment for agent duets

One woman’s social media mishap has become an inspiration for dozens of agents who are “showing their fit off” by posting duets with the Texas TikToker. Continue reading

Ryan Serhant to agents: Find the ‘and’ in your personal brand

Find authenticity, lean into your passions and think about your future self, says “Million Dollar Listing New York” star Ryan Serhant. Continue reading

Meet Playhouse, the app that wants to turn Zillow scrolling into a game

Playhouse is brand new, features a price-guessing game and has recently had an infusion of venture capital. The pitch is that it’s TikTok, but for real estate. Continue reading

Zillow debuts collaborative SharePlay search feature

SharePlay will let users search listings with friends and family, and is meant to turn the experience of searching Zillow into a “game sport.” Continue reading

Real estate in 2021 was weird, wild and always unpredictable

The year saw explosive rivalries, wild stock market performances and plenty of rage. Continue reading

Better CEO under fire after Zoom call layoffs go viral on TikTok

The online mortgage company is facing scrutiny from former employees and on social media, where a video of CEO Vishal Garg firing employees over Zoom drew thousands of reactions. Continue reading

‘Show people who you are, not what you do’ on Instagram and TikTok

Social media mavens Shannon Milligan and Giselle Ugarte shared proven best practices for marketing with micro-video on TikTok and Instagram at Inman Connect Las Vegas. Continue reading

3 tips for luxury agents marketing listings on social media

Learn what attracts eyeballs to luxury marketing, and find out what you should know about marketing luxury listings today from luxury marketing experts working it in the field. Continue reading

Homeowners ‘jab’ at anti-vaxxers with divisive Halloween displays

One Twitter user showcased a series of human skulls situated next to front-yard gravestones inscribed with epitaphs such as, “Trusted Ivermectin more than science.” Continue reading