How to maximize the power of influencers in your marketing

Approach partnerships by offering value through access to unique venues, co-hosted or co-branded events, or creative collaborations that will resonate with your shared audiences, The Agency’s Rainy Hake Austin writes. Continue reading

Attracting agents? Your consumer-facing website isn’t enough

Want to attract more agents to your team or brokerage? Make sure you’re creating online messaging that’s dedicated specifically to recruitment, Troy Palmquist writes. Continue reading

The agent as a brand: How to empower your individual identity

Tune in to Inman Access to learn more about personal branding and how to effectively communicate your unique value proposition. Continue reading

5 reasons it’s more important to be ‘different’ than ‘better’

Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes. Continue reading

Become a ‘knowledge broker’ as real estate turns the page

In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes. Continue reading

Coldwell Banker CEO Kamini Lane: How big is your ‘trust fund?’

Know, like and trust should be watchwords for real estate agents. Coldwell Banker’s Kamini Lane offers insight into developing the trust that matters most to clients and colleagues. Continue reading

How to craft, hone and rock your elevator pitch

Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading

Ditch generic marketing: Convey your value with storytelling

Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading

3 tips to help budding brokers go from surviving to thriving

Getting your broker’s license is just the start of the story, broker-owner and educator Elisha Lopez writes. Here’s how to elevate your brokerage career to the highest heights. Continue reading

9 ways to define and communicate your brokerage’s value proposition

Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading