Tag Archives: unique value proposition

5 reasons it’s more important to be ‘different’ than ‘better’

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Being different is a commitment to authenticity, perseverance and purpose, broker-owner Nick Schlekeway writes. Continue reading →

Become a ‘knowledge broker’ as real estate turns the page

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In the wake of NAR’s settlement and rule changes, now is the time to communicate confidently, get creative and position yourself as a knowledge broker, Buying Beverly Hills’ Jon Grauman writes. Continue reading →

Coldwell Banker CEO Kamini Lane: How big is your ‘trust fund?’

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Know, like and trust should be watchwords for real estate agents. Coldwell Banker’s Kamini Lane offers insight into developing the trust that matters most to clients and colleagues. Continue reading →

How to craft, hone and rock your elevator pitch

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Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading →

Ditch generic marketing: Convey your value with storytelling

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Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading →

3 tips to help budding brokers go from surviving to thriving

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Getting your broker’s license is just the start of the story, broker-owner and educator Elisha Lopez writes. Here’s how to elevate your brokerage career to the highest heights. Continue reading →

9 ways to define and communicate your brokerage’s value proposition

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Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading →

Your unique service proposition differentiates you. Here’s how to communicate it effectively

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Agents must effectively and efficiently communicate the value they bring, and the best way to do that is by differentiating yourself from 1.5 million other agents with truly stellar service and communication. Continue reading →

Perfect your elevator pitch to win more business — here’s how

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In the fast-paced world of luxury real estate, a polished elevator pitch is a must-have to help you communicate who you are and what sets you apart quickly and effectively. Here are five things to keep in mind as you craft yours. Continue reading →

Keeping It Real: What is a unique value proposition?

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer talks about how your unique value proposition starts with finding your why.   Continue reading →