The anti-recruiting strategy behind this 175-agent, $545M team

Colby Culbertson left a cushy Zillow gig, jumped back into production and built one of Northern California’s top real estate teams — scaling from six to 175 agents in just five years. Continue reading

If not Zillow, then who? Agents spar over preferred portal-war victors

Real estate agents have strong opinions on each of the major players in the so-called “portal wars” between Zillow and its competitors. Intel asked who agents want at the center of the home search. Continue reading

When it comes to private listings, choice isn’t the same as freedom

Transparency and fairness are essential in the face of increasing industry consolidation and the growth of private listing networks, indie CEO Dezireh Eyn writes. Continue reading

Zillow exec: AI should give agents ‘time to go do the human stuff’

Zillow VP of Product Cameron Swiggett told Inman AI innovation and investment has snowballed, and argued the tech doesn’t dim human innovation — it highlights it. Continue reading

20 major metros primed for affordability this year

Slowed home price growth, declining mortgage rates and rising incomes will contribute to the typical mortgage payment becoming affordable in 20 out of 50 of the country’s largest metro areas this year, the most since 2022. Continue reading

Redfin’s Kelman on listing access: ‘You shouldn’t have to know the secret handshake’

INMAN EXCLUSIVE: Court documents shed light on Redfin CEO Glenn Kelman’s unique view of private listings — a position that landed somewhere between Compass and Zillow. Continue reading

5 ways to stop listing anxiety from wrecking your price, process, profit

Managing anxiety around the home sale process can preserve deals and ensure more effective decision-making for you and your clients, Josh Ries writes. Continue reading

Washington to consider requiring all listings to be marketed publicly

INMAN EXCLUSIVE: A draft bill in the Washington State Legislature appears to be the next staging ground for the fight over how real estate listings are marketed. Continue reading

The portal-war endgames that real estate agents actually want: Intel

There’s broad dissatisfaction with Zillow’s primacy in the listing space, according to the latest Intel Index survey of real estate professionals. Here’s what they say they want to see instead. Continue reading