As real estate agents, we are sales professionals. We find customers, we talk to customers, we serve customers. If we are trying to skip any of those steps, we are not doing our jobs. Here are the attitudes and behaviors of the best sales professionals. Continue reading
Kris Darwin, a Coldwell Banker sales manager in Louisiana, shares how an agent’s sales pitch taught her an important lesson about relationships and empathy. Continue reading
We in the real estate industry deal with a mountain of technology and an avalanche of information. We shovel through big data in the hope of wowing our potential customers, but I believe the thing that really matters is our ability to relate to people. Continue reading
On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer goes through the vital steps of following through. Continue reading
Creating a culture of accountability is the single most important key to increasing the per-person productivity on your team. This one system has surpassed anything else in efficiency and effectiveness in Chris Pollinger’s 25 years in real estate. Continue reading
Here’s how Nicole Lopez, founder of True Houston Real Estate, motivates her team by giving them what matters most and has a little fun in the process. Continue reading
As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading
So many agents want to grow their businesses, but they hesitate when it comes to hiring help. Here’s a look at why and how it stifles their potential. Continue reading
Successful lead generation is not about making hundreds of calls and paying through the nose to find potential clients. Here’s a method for building a system to attract desirable clients. Continue reading
Almost every person in the world could be a referral source, if you think creatively. Here’s what to look for and what to think about when you’re looking for referrals from people in different industries. Continue reading